Our Future Success As An Industry Will Be Fueled By Our Advocacy Efforts Today!

The "Tourism It's Everybody's Business" Logo is Available

As part of our ongoing advocacy efforts, we’re thrilled to offer the “Tourism It’s Everybody’s Business” logo. This powerful branding tool is designed to support your advocacy initiatives, helping to reinforce the importance of tourism in driving economic growth, creating jobs, and enhancing the quality of life in New York State communities. Kudos to Patty Austin for reaching out and asking that we add it to your resources on our Tourism Advocacy page!

We encourage you to use the logo in your campaigns, whether it’s on social media, marketing materials, presentations, or any other outreach efforts that showcase tourism’s vital role. Let’s work together to amplify our message and ensure tourism remains a priority. Access the logo today and make it part of your advocacy toolkit!

Donate to the 2025 Destinations of New York State Scholarship Fund

We’re pleased to announce the return of the NYSTIA Scholarship Auction, an opportunity to support New York State tourism and hospitality students while bidding on exceptional items and experiences! We are currently seeking donations to make this year’s auction a success! If you have a unique item, experience, or idea to contribute, we’d love to hear from you. From distinctive memorabilia to exclusive opportunities, every donation brings us closer to our goal!

Donate today.

"Let’s make the 2025 scholarship auction entertaining and impactful!" - Scholarship Auction Co-Chairs:

Jennifer Ackerson, Alon Tourism Solutions

James Sauter, rove

NYSTIA Virtual Holiday Party

December 18, 2024 at 3 PM

The annual NYSTIA Member Meeting & Virtual Holiday Partyis right around the corner, and we can't wait to celebrate the holidays with you! Grab your favorite NYS libation, festive garb, and mark your calendar for an evening of holiday cheer. Registration is free!

Register Now

The Evolution of Destination Advocacy: Best Practices from DI's Advocacy Summit

Join Josiah Brown from New York's Best Experiences to learn Recapping the 2024 Destinations International Advocacy Summit in October, Josiah will take you through the rapidly evolving landscape of destination advocacy. How you tell the story of your impact matters...and how you grow your impact to become a true Community Shared Value matters more.

Register Now

Recap: Ditch the Clicks! Impress Your Board with Real Metrics

Last week, Jonathan Keslow from Epsilon highlighted the importance of focusing on metrics that truly matter, rather than relying solely on impressions or clicks. Understanding individual spending, ensuring site usability, and tracking intent-to-book data are crucial steps in crafting impactful marketing strategies. View the slide deck and recap.

• How does tourism affect your county? Help us test drive our new map-app! Access the Map-App.
• Download our Tourism: It's Everybody's Business logo
• An additional 12 million days of travel could mean a $1.9 billion boost for local tourism. Take Action! Join our statewide initiative!

NYSTIA is committed to bolstering your advocacy efforts with the new and improved NYSTIA Advocacy Action Center! Do you have an advocacy action that needs to be shared? Please contact us!

Please welcome Christina Episcopo, publicity liaison for the City of Elmira, to the NYSTIA community! Christina's main focus for the city is promoting tourism and encouraging locals and travelers to come visit her great city. To do so she manages and works on the website, creates/edits content for all of their social pages(Facebook, Instagram, TikTok), and collaborates with other businesses and organizations to promote tourism.

Meet Christina

The Erie Canalway National Heritage Corridor's 2024 Canalway Challenge report shares the results achieved by the numbers and in the incredible stories of meaningful accomplishments and experiences. The thousands of people who get involved in the Challenge each year help to make the Canalway Corridor a vibrant place to live and visit. Read on or download the report for more details.

Access the Report

Governor Kathy Hochul, Amtrak and the New York State Department of Transportation announced a restoration of Amtrak’s Empire Service that will aid passengers during the upcoming holiday and winter travel seasons. Following a letter sent by Governor Hochul and others earlier this month urging Amtrak to take action, the railroad — in consultation with the New York State Department of Transportation — has agreed to restore nearly all of the trains that had been temporarily suspended in previously announced service modifications...

Continue Reading

NYSTIA's DREAMSCAPES Content Marketing Initiative will reach a print audience of 260,000 adults (all subscribers of The Globe and Mail, Canada’s national newspaper; and NEW in 2024 the Toronto Star, to subscribers in high-income areas across Canada’s largest metropolitan city).

Each issue of DREAMSCAPES is accessible online in its entirety with links to advertisers’ sites. DREAMSCAPES is also available on several digital newsstand sites, including Apple, Google Play, PocketMags.com and PressReader.com, reaching a total of 204,000 unique visitors and digital newsstand readers!

Learn More & Sign Up

Let us help you increase tourism by participating in the Winter 2024/2025 Getaway/Activity Planner! In addition to your ad visibility, receive Bonus Content with a 50 word listing on your brand with your logo and link to your website. This is included in the 6-month ad buy starting at $475 for a Medium ad for 6 months. DUNY's Winer coverage includes the Ski Central Snow Report. Check out the Fall Getaway Pages to preview the Winter section concept. A Home Page drop-down ad will alert all viewers of the Winter Planner. Don't miss out on reaching 80,000+ viewers planning a trip Upstate New York this winter. Contact Madelyn Roberts for more information on sharing your brand's winter adventure.



Learn More & Sign Up!

The Finger Lakes Visitors Connection is seeking a visionary and strategic leader to serve as the President & CEO of FLVC. In this role, you will spearhead the development and execution of our Destination Master Plan, strategic initiatives, and business operations...



Learn More

Take the Tourism Advocacy Survey | Share your DEAI Case Study

Take the New DEAI Survey | Submit a Workshop Proposal

Be a 2025 Tourism Champion

WHAT WE DO TOGETHER:

Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.