November 2020
Getting Mark Zuckerberg To Do the Right Thing: A Case Study

We were recently hired by the Conference on Material Claims Against Germany to help them with a big task:
convince Mark Zuckerberg that Facebook must ban Holocaust denial posts.

The Claims Conference, which has been working for nearly 70 years to support Holocaust survivors, found that Facebook was contributing to the dramatic, global rise in anti-Semitism by allowing Holocaust denial to proliferate on its platforms.

Our efforts involved a one-two punch: (1) Gain strong support among elected officials across the nation for the Claims Conference's social media campaign, #NoDenyingIt, in which survivors recorded brief videos of their stories and implored Mark Zuckerberg to put an end to Holocaust denial posts; (2) Generate enough press coverage for the Claims Conference's report on the lack of Holocaust knowledge among Millennials and Generation Z in the United States to pressure Zuckerberg to act. The Claims Conference's national and state-by-state surveys, which were the basis for the report, found huge gaps in Holocaust knowledge and a belief among 11 percent of national respondents that Jews caused the Holocaust.

As a result of our outreach and efforts, dozens of members of Congress, as well as state and local officials throughout the country, joined the social media campaign, sharing the survivors' videos on their official social media channels and calling for change. We also helped the Claims Conference generate more than 300 press stories in media outlets across the country.

The Results: On our first day of news coverage of the report, it became the top trending topic on Twitter. Within weeks, the report had been covered by media outlets in nearly every state and major city. Shortly thereafter Facebook announced a change in policy: Moving forward, it would prohibit any content that denies or distorts the Holocaust. Zuckerberg cited the survey as a main driver of the policy change.

Even in the darkest days of 2020, we had something to be thankful for: our daily work helping great nonprofits improve people's lives, especially those hardest hit by the pandemic.

This Thanksgiving, and every day, we are grateful to the clients who have made us a part of the team and to all the nonprofits working tirelessly to support individuals and families, strengthen communities, and improve society. Thank you.

We wish you and yours a happy and healthy Thanksgiving. Please stay safe.

Now Accepting Nominations:

Do you know an outstanding, creative, and deeply devoted NYC public school teacher?  The FLAG Award for Teaching Excellence is accepting nominations. 

One grand-prize winner in each borough will be selected for a $25,000 cash prize and additional $10,000 grant for their schools. Finalists will receive a $10,000 prize and $2,000 grant for their schools.

Nominate your favorite teacher today or help get word out to your network of New York City families and educators. The deadline for submissions is December 15.
Welcome Our New Client!
Nonprofits in the News
During the coronavirus pandemic, nonprofits are faced with unprecedented challenges. Our dedicated team has been securing press stories that help further our client's goals and raise visibility for their work and impact.

ABC 7 

Amida Care
Gay City News

Beat of the Boroughs
Cityscape (WFUV)

CBS Evening News

Children's Village
NY Daily News

Citizens Union
Claims Conference

1010 WINS

Flatiron/23rd Street Partnership
Crain's New York Business

Flushing Town Hall
News India Times
Museum of Jewish Heritage
Women's Wear Daily

New Yorkers for Parks

Project Renewal

Queens Chamber of Commerce
Crain's New York Business

Workers Circle
Naples Daily News

LoHud Journal News