July 2020

Three Ways to Thank Your Supporters

Now more than ever you need your supporters - individuals, corporations, foundations, and government partners - to come through for your organization.  Thanking them is crucial to your success, and it's particularly important to do so in a way that ensures they know just how their support makes a difference. 

Here are three ways your nonprofit can express gratitude. (Keep in mind that some supporters - like elected officials and corporations - want to be thanked publicly while others prefer to be anonymous.)

Shout out on social

For supporters who like public recognition, thank them on your social media channels. You can share positive program or organizational updates, press clips, current program photos (make sure it is apparent that social distancing guidelines are being followed) and short videos or photos of clients, members, or program participants thanking your supporters. Make sure to tag supporters in posts.   And most important: thank supporters throughout the year - not just when you ask them for money.


Emote on email

If your organization sends out electronic emails to large groups, add content (photos, like the one Project Renewal uses below, are a plus) about how supporters' money has made an impact. Be sure to name the supporters and add a quote from a client/member/participant if you can. Make this a regular newsletter feature. 
For supporters who want to remain anonymous, regularly send them emails updating them on program progress and impacts.These do not need to be individual emails; for example, if you have a program that is supported by multiple people, send the group an update that is specific to that program.


Court them through cards
Go old school! Enhance a typical thank you card by having program participants, members, or clients design one, or just sign it with a heartfelt comment. If supporters enjoy public recognition, do not just send the card; share it on social media, too.

And, never ignore the value of a personal phone call!

Pitching Notes: 
Ana Nieto
Business Editor
El Diario

Ana Nieto is a business editor at El Diario, where she has worked for the past six years covering business, the economy, and social issues. A journalist with more than 20 years experience, she previously was the U.S. correspondent for the financial Spanish newspaper Cinco Dias for 10 years. She recently launched Trinos y Sirenas, a mini podcast about the experiences of Latinos during the pandemic.
Tell us about your background - was it always in journalism?
I have always wanted to be a journalist. I grew up listening to the radio. It was always on when my mother was at home. Now , as an adult , I am still in love with it , and I have just declared myself  a podcast addict. Like many journalists, I didn't study journalism but law in my hometown of Madrid. I never worked as a lawyer. After receiving my degree , I enrolled in the journalism program developed by El PaĆ­s, a leading Spanish newspaper.
What was your first taste of journalism?
My first real job was on the radio. I was an eager intern, and I was happy to do anything. Luckily  I was not asked to, but I would've even gotten coffee for the editors. I had minor assignments, and I was under constant supervision as a newbie. One morning , ETA, a terrorist group, set off a bomb in downtown Madrid. I was arriving at the newsroom when I heard the explosion. That day , I arrived earlier than normal and there were few reporters in the office. The editor sent me with a cell phone  ( that I didn't know how to use !) to the hospital to check on victims of the bombing. Once there , I reported that the attack wasn't random:   it had a specific target and the terrorist had succeeded. It was a sad day. I did my job the best I could.
Given the pandemic, how is your newsroom operating?
We are all working from home and communicating by chats and phone calls. It is not ideal in our type of work, where ideas have to flow constantly and quickly . B ut this is what we all have to do now. I can't wait to go back to the office.
How has your coverage changed?
Not surprisingly , almost everything is about COVID-19 , and in the last couple of days more so about civil unrest. We are in a time of uncertainty. News and investigations are difficult to bring to the readers with the rush that internet users demand of us. The news cycle changes so rapidly that a lot of the work quickly fades. Circumstances are flowing and evolving nonstop , and we are living in a year that will be marked in h istory.
I try to bring to the table a perspective that can be useful and relevant for the readers, given the information and circumstances. If there is something we have painfully learned , it ' s that the Latino community has shown how vulnerable it is. More than ever we need to tell them that we are with them , and help them with resources that are important in their daily lives.
What do you look for in a story now?
I look for what I always have : s tories that are true and relevant to my readers because  the content is useful to them. I like to find big ideas in mundane stories.
Where do you get your ideas?
There are some people and organi z ations who make good pitches , but essentially I keep my eyes and ears open and try to be curious. My ideas come, for the most part, from one of the " five w' s" that are essential to this work: what, why, when, who, and where. I like to answer the "why" and   I also like to look at data.
What are your pet peeves about pitches that come your way?
I am not particularly drawn to promotional pitches.
What advice can you offer to anyone who wants to pitch you a story?
Know what I do. I like to tell stories that relate to the people. Stories that open doors that are closed to the majority of the readers or that are relevant to their lives.
How can people get in touch with you and follow you on social media?
My email is ana.nieto@impremedia.com and you can find me on Twitter at @anabnieto. I am also o n LinkedIn. I don't have a personal F acebook account and gave up on I nstagram some time ago.
Nonprofits in the News
During the coronavirus pandemic, all nonprofits are faced with unprecedented challenges. Our clients are working tirelessly to serve their clients, and our dedicated team has been connecting them with the media so they can share their stories.
Alliance for Positive Change
New York Post

Amida Care
Gotham Gazette

Breakthrough New York

Flatiron/23rd Street Partnership

Flushing Town Hall

National Yiddish Theatre Folksbiene
Broadway World

New Yorkers For Parks
NYC Cuts Parks Budget by 14% When People Say They Need Them Most

The Partnership for the Homeless
Queens Daily Eagle

Plymouth Church
New York Daily News

Project Renewal

Queens Chamber of Commerce


Workers Circle