The Secret of Sales
"There are very few really good ideas in this world, and not one of them is a secret."
We have all chased the holy grail of sales success. This is especially true when you compare yourself to the most highly successful people, and realize they are no smarter or better than you. They must have a secret, right? What is it?
Yet the longer you chase this mysterious secret, you find there really isn't one at all.
As Oprah Winfrey noted, "
in life is
there is no secret. Whatever your goal, you can get there if you're willing to work". But that still doesn't answer the question "what do I do?"
Sales Development is Like Dieting
Nearly everyone I know is somewhat unsatisfied with their appearance. Most of us could stand to lose a few pounds. Yet we don't. Year after year, we keep adding a pound or two. Why is it we don't lose the weight we would like? Is it we don't know how?
We all recognize that weight reduction requires some combination of diet and exercise. But what's the "secret" diet that works wonders?
These are two popular diets that have both helped millions of people lose weight. You will also notice their programs are diametrically opposite:
I once tried combining these diets into a "high carb + high fat" program, thinking I might lose TWICE as much weight. Sadly, it didn't work.
All Diets Work
You can see, it's not the diet, it's the application and the diligence to stick with the diet that produce the results.
New Business Generation
So what are the "One Zillion" ways to gain new business? They fall into five main categories, with dozens of variations and applications for each.
- Customer Events
- Marketing / Leads
- Customer Base
Which one works best? What's the secret?
The answer is "yes". None of them work all of the time, but all of them work some of the time. But only when you apply them with discipline and consistency.
"I ate 12 oysters last night, but only one of them worked"