Santa Barbara 100
The 2016 SB100 Kit


We're proud to partner with Primalwear for our 2016 kit, now on sale at Order yours today, and it will be ready for you to pick up at registration on October 21 at Leadbetter Beach.

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Discount on Primal Gear
Thanks to our sponsors at Primal, all SB100 riders get a 20% discount on online orders placed on their website using the code "SB1002016". Not only do you get a discount on great gear, Primal will donate 10% of your purchase directly to our charities!*

Don't wait! Order your official SB100 cycling kit today and if you haven't registered for the 34 mile, 100k, 100 mile or new 100k + Gibraltar course do it today. Our ride is capped at 1500 participants, and may sell out this year, so don't miss your chance to experience a world class cycling experience in Santa Barbara!

Want A Free Kit?
Our Flyers Club members get a FREE SB100 kit in your Flyers Club duffel, along with many other great items from our sponsors. Register for Flyers Club today, or upgrade your ride to Flyers Club where your entire donation is 100% tax-deductible.

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Thank you for supporting the Santa Barbara 100 on October 22 in beautiful Santa Barbara. We offer a course for every cyclist. Register today!

*does not apply to SB100 merchandise

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Don't forget to Like, Post and Share #rideSB100