THE ST. PETERSBURG DOWNTOWN BUSINESS ASSOCIATION

Hosts the 53rd Annual Sunrise Sale

July 17th, 2025 * 6:43 am

The annual Sunrise Sale is a don't-miss event. It's a blockbuster summer sale worth getting up before dawn! Shoppers are encouraged to wear their pajamas and those who do are often treated to extra discounts or small gifts. The event sees downtown filled at dawn with yellow flags, bright balloons and eager shoppers! Several restaurants offer incredible breakfast specials to hungry shoppers. The event is open to the public, and maps are available to guide people to participating businesses

St. Petersburg's Largest Pajama Party

This year marks the 53rd anniversary of the blockbuster sunrise sale in beautiful

Downtown St. Pete and 4th Street North, which has been featured in the New York Times and is often referred

to as "St. Petersburg's Largest Pajama Party."



Beginning at 6:43 a.m. and continuing throughout the day, more than 40 DTSP and nearby

St. Petersburg merchants and businesses will offer doorbuster sales and special offers during the Sunrise Sale. Shoppers are encouraged to wear their pajamas and are often treated to extra discounts or small gifts.