YOU ARE SHAMPOOING YOUR HAIR THE WRONG WAY!
Cleansing the roots or scalp is much more important for the health of the hair, This is where sebum—an oily substance that keeps your skin from drying out—collects and brings with it excess oils and dirt. If the roots are cleansed with shampoo, the scalp remains healthy and can maintain its balance, which results in fresh and less greasy hair.
The lengths and ends, which tend to be dry for many people, do not need extra shampoo. The lengths in particular, which are already dry and sensitive, are only roughened even more by regular shampooing. It actually isn’t necessary at all, because the shampoo runs through the hair anyway when you rinse it out. It’ll rinse off any dirt or sweat at the same time.
By focusing on the roots, you protect the lengths and ends from getting too dry, while the most important part of the whole process—the scalp—is thoroughly cleansed. This leaves the hair healthier, smoother, and looking fresher for longer.
Lather up a small amount of product in your hands and then massage it thoroughly into your scalp and hairline with your fingers. Then rinse it out with water and occasionally apply conditioner to the ends. This step should never be missed when washing your hair if you have dry lengths or split ends.
If you do not shampoo your hair every day shampoo it twice to remove products to prevent buildup. We highly recommend a Clarifying shampoo on your first shampoo then follow with a color safe shampoo and conditioner if you color your hair. Hard water minerals are common in our area and can build up in the hair and scalp skin making the hair feel heavy, look dull and even cause a flaky scalp. Clarifying shampoo will help prevent this from building up on your hair and scalp skin. You will notice your hair has more body, shine and lift once you start using a clarifying shampoo.
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