The APF Research Spotlight features the work and ideas of academics of Pakistani descent in the United States. Our latest interview features a conversation with Dr. Saim Kashmiri, who is the Mr. and Mrs. James E. King Professor and Associate Professor of Marketing at the University of Mississippi. He shared his thoughts on the critical marketing and brand management decisions facing companies and organizations today.
Prior to joining Ole Miss, Dr. Kashmiri earned a Bachelors of Science degree from the Massachusetts Institute of Technology, an MBA from the Lahore University of Management Science and a Ph.D. in Marketing from the University of Texas at Austin. He has worked for around six years in Global Fortune 500 firms such as Shell Oil, Procter and Gamble, and Nestlé, in brand management positions.