PROGRAMS NEW & REFRESHED FOR 2020
As we enter 2020, the CTA program will be introducing new programs (in addition to some old favorites) designed to provide you with additional opportunities to learn about Sonoma County. These experiences will not only enlighten you, but will provide valuable points towards your certification renewal.
Lunch & Learn Program -
This new monthly series will be a chance to bring your brown bag lunch to our SCT boardroom and experience an hour of knowledge from industry partners (one to two partners each session). The first quarter will be filled with information from our executive team about the Sonoma County tourism/hospitality industry and will summarize our messaging and immediate vision/goals for the destination.
**Please note: CTAs are limited to four Lunch & Learns per calendar year and only one attendance during this first quarter, as content will mirror in the first three months.
PIP Attendance -
The Partner Information Program (PIP) series has been ongoing at SCT for several years. Approximately six partners are invited per month to deliver a five-minute presentation to tourism staff and
now you are invited to join in on the fun too
! Registration will be on a first come, first serve basis, for a limited number of openings.
**Please note: CTAs are restricted to two PIPs per calendar year. We cannot always provide the full slate of partners for each PIP in advance, and the participants are subject to change.
FAM Trips -
Back by popular demand, we will have a series of familiarization (FAM) trips. These Sonoma County excursions will offer knowledge on food, wine, farms, trails, and more. Each trip will accommodate approximately 30-40 CTA's (and a couple FAMs might allow for more).
**Please note: in response to your feedback, we will be continuing the lottery base system for the attendance of FAMs. Additionally, CTAs will be limited to 1-2 FAMs per year depending on availability.
Networking Mixers -
Social mixers will be offered once a month. A chance to visit a winery/brewery while networking with other CTA's.
Registration links to be sent in the new year.