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The Anchor Advisor

May 2022 | Vol 4 Issue 5

Product Updates

The May release contains database updates.

For more details on these updates, visit www.AnchorComputerSoftware.com/readme.

Read More
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MaxCASS OS

Database Dates

This is a reminder to install the May release for the MaxCASS OS databases.

 

Install By Date: June 29, 2022

Expiration Date: August 28, 2022

 

Visit our Technical Support website to download the latest version.

Support Website

Tech Tip of the Month

Put your USB drive in the right way the first time!

 

Do you ever feel like plugging in a USB cable the right way should be a no-brainer? Then why do we get it wrong on the first try so often?


Tip: Grab any USB cable laying around, and look at the symbol on one side, this symbol should point up when plugging into a horizontal slot or face the user when plugging into a vertical slot.

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File View

Did you know Anchor Software offers a diagnostic tool that provides you with the deliverability condition of your database. In addition, it provides the opportunity to enhance your data with additional address, geographic, demographic and other valuable information while showing you the bad data you would want to remove from the file. 

 

Anchor’s File View service is a free offering designed to take a test file provided by you and pass it through over 15 different address analysis and enhancement processes to show you how much we can clean up and enhance your data. It’s also designed to show how much you can save on any particular mailing you plan to send out.

 

The File View report can indicate how Anchor can enhance the file with various elements including appending apartment numbers, telephone numbers, email addresses, and 11 other common demographics. It can remove records you won’t want to mail to by suppressing against the most comprehensive deceased file available, an extensive prison file, the DMA’s Do Not Mail file and several other suppression files. It can update addresses using the USPS NCOALink 48-month database as well as the largest and most accurate Proprietary Change of Address (PCOA) database in the industry.

 

 

To learn more contact your Anchor

Software Account Rep today.



Email Us

National Postal Forum

That's a Wrap!

Well, that's a wrap! A big "Thank you!" to everyone for attending National Postal Forum. It was lovely to see everyone stop by our booth and learn about our Data Quality and Customer Communications software solutions. Don't worry if you weren't able to attend you can always reach out to our sales team for more information about how our software solutions can help you! Email us at: Sales@AnchorComputerSoftware.com

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Congratulations Anthony

Award from AMEE at the

National Postal Forum

Our very own Anthony Aruldoss was presented with the "Appreciation for Years of Dedication Service" award by AMEE. What an honor to have received this. Anthony has over 13 years of experience as Anchor Software's Postal Liaison and over 20 years in the software industry. 


Congratulations Anthony, we are proud of your achievements! Here's to many more.

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USPS Direct Mail Tutorial

Tapping into the 40/40/20 Rule

Within seconds of seeing a mailpiece, your customer's senses are stimulated by colors, words, discounts - all the good stuff. To boost your ROI, your campaign should bring out an emotional response, too. That's where the 40/40/20 rule comes in. 

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Direct Mail Tutorial

USPS Podcasts

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Mailin' It! 

The official podcast of the USPS. Here is a list of the recent podcasts:

  • Military Mail
  • U.S. Postal Uniforms - An Iconic Look
  • The First Year of the Delivering for America Plan
  • In-Person Proofing and Digital Fingerprints
Listen Here

Anchor Software Services

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USPS Promotions Calendar

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