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Essentials of Starting a Business
5-part in-person Workshop Series
Tuesdays April 14, 21, 28 and May 5, 19
5:30-7:30 p.m. ET
Stonehill College
320 Washington Street
North Easton, MA
Essentials of Starting a Business was developed as a series of workshops that build on each other to give you an effective model for launching your venture. A $35 fee covers all five sessions. You will get maximum benefit from attending the entire program.
Session 1 – Discovery
Tuesday, April 14, 5:30-7:30 p.m. ET
Our presenters will guide you through the crucial first steps in launching your business. Learn how to formalize your business idea and set realistic goals, determine whether you have the entrepreneurial mindset critical to success, create the all-important elevator pitch, and develop personas of your target customers.
Session 2 – Validation
Tuesday, April 21, 5:30-7:30 p.m. ET
You’ve quantified your idea and your goals. But is your business feasible? We’ll show you how to research your target market to determine whether there’s an opportunity for your product or service. This session will also cover sales and marketing and teach you how to convert a lead into a sale!
Session 3 – Financial Matters
Tuesday, April 28, 5:30-7:30 p.m. ET
Your business can’t succeed without effective financial management. This session will cover the essentials of financial accounting, how to understand key financial statements, how to forecast revenue, and a path to building your business’s valuation.
Session 4 – Business Planning
Tuesday, May 5, 5:30-7:30 p.m. ET
We’ll educate you on the many structures available for your new business (LLC, sole proprietorship, partnership, and others) and how to determine which is right for your venture. This session also covers funding options, including an insider’s view of what lenders are looking for.
In addition, you’ll begin a two-week collaboration with a dedicated SCORE mentor who will guide you through developing an Investor Pitch. This critical document is the key to securing the funding you need to make your dream a reality.
Session 5 – Investor Pitch
Tuesday, May 19, 5:30-7:30 p.m. ET
During this session, you will present your Investor Pitch to your peers, giving you valuable practice for making your presentation to lenders and investors. You’ll also hear your classmates’ pitches to gain new ideas for refining your document.
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