- The Beet -
A Publication of Market Central, Inc.
April 4, 2013
Welcome to the 40th Season!

     Let's hope that the weather here in Charlottesville has finally turned a corner just in time for the opening of the Charlottesville City Market's 40th season!  We here are Market Central have been eagerly awaiting opening day and cannot wait to begin another great season.  We've got a lot in store this year so be on the lookout for some great classes, cooking demonstrations, talks, and more, all season long.  There will also be the TomYum Festival taking place next weekend and a 40th Anniversary celebration event later this summer.

     Back here at Market Central we have undergone quite a few changes in the off-season.  We welcomed a group of talented new board members as well as two new hires!  Matt is our new Program and Market Specialist and Kyle is our new SNAP/Debit Coordinator.  You'll see them both around the markets so be sure to stop by our booth in front of the Market Office every Saturday morning to say hi!  Market Central will also be launching a new website soon as well as revamped social media.  Be sure to LIKE us on Facebook and follow us on Twitter to stay up to date on all of the latest market news.

    We can't wait to see you all at the Market on Saturday morning from 7-12!

What is "Market Central"?
     Tomato LogoMarket Central is a non-profit organization founded in 2003 that engages the Charlottesville City Market community through educational programs and outreach.  Throughout the market season we hold various cooking classes and demonstrations, keep vendors and patrons up-to-date with bi-monthly newsletters, and promote vendors through farm tours, on-line profiles, and marketing.  We also aim to increase patronage of the City Market through the national SNAP program, advertising and outreach to under-represented communities, and helpful market shopping tips.

     Market Central does not manage the market, so if you have questions about space availability or fees, please contact the Market Managers for all related inquiries.

     Market Central is here to help you and enhance the City Markets.  If you have ideas about how we can serve you or your customers better please don't hesitate to email us or find us at the markets.  All of our contact information can be found on our newsletter's sidebar.
2013 SNAP and Debit Card Updates
SNAP-Debit Coins

     Market Central will continue running the SNAP/Debit program this year -- stop by our booth in the center of the market, next to the manager's tent, and meet Kyle, who will show you how it works.

     Run out of cash or forget to bring some? Swipe your debit card at our table, and withdraw money in any increment of $5.  These tokens are valid throughout the market, change will be given, and they never expire.  There is a $1 per swipe service fee for this.  

     For SNAP (Supplemental Nutrition Assistance Program, formally Food Stamps) users, a swipe of your EBT card will give you tokens worth $1 each to spend on qualifying food purchases at the market.  Thanks to Wholesome Wave's Double Voucher Coupon program, we will match every SNAP dollar with another dollar, up to $10.  That's right: we double the amount you can spend at the market!  No change can be given for SNAP tokens, and there is no swipe fee to users.

     Want to give a market gift certificate?  Stop by our booth, swipe your debit card, and purchase a gift certificate in any amount you choose!
Permanent Home News

   Need to get caught up on what's been happening with the search for a permanent home for city market? Read on!  In July 2011 a task force appointed by City Council recommended that the City Market remain in its current location.  The city then hired Market Ventures, an urban-planning consultant specializing in public markets, to conduct a feasibility study of creating a "market district" in Charlottesville.

   This spring Market Ventures unveiled their analysis and pitched two options for the City Market - transform the current location into a more friendly location for the City Market, with canopies, water, electricity, and a park area, or move the market to a piece of land behind the railroad tracks near Garrett and First Streets.  If you missed the public presentation, you can view the slides here

    The consultant is currently taking feedback from citizens via email or this form so if you have thoughts on either plan let your voice be heard ASAP.  Market Ventures will soon be creating a recommendation for the city based on their research and public comments.  
     Additional background information can be found on our website, and Charlottesville Tomorrow covered the March 11 public information session in this article.
In This Issue
Stay in Touch

What's In Season?
Breads and Baked Goods
Meats & Cheeses
Handmade Jewelry & Arts
This Week's Recipe

Market Central, Inc. is a non-profit organization dedicated to engaging  the Charlottesville City Market community.  
Contact Market Central for information about our programs.

For market operations and space assignments, please contact the market managers.
Saturday, April 13
Check out the full schedule of events - 
celebrating local food and culinary innovators -  here.

Market Central, Inc. info@marketcentralonline.org http://www.marketcentralonline.org
P.O. Box 6459
Charlottesville, VA 22906