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We all know how important fans are to a team. Fans showing commitment and support help a team perform with a heightened level of inspiration. That's why home games give teams such a huge advantage.
The article below, that arrived in my email last week from Katz Media, explains how fans are not just important to the team...they are very important to YOU as well!
THEN LOOK BELOW THE CHIEFS LOGO (at the bottom of this newsletter) TO SEE WHO THE BEST TEAM EVER IS...
RADIO CONNECTS BRANDS WITH VALUABLE COLLEGE SPORTS FANS
NEW KATZ STUDY: COLLEGE FOOTBALL’S MOST PASSIONATE FANS FOUND ON RADIO DIAL
Alabama, Notre Dame, Georgia, Ohio State - could one of these schools be the next national champ? College football fans are excited this week, as the kickoff of the new season is just around the corner. And brands should be excited as well - especially if they're planning to advertise during radio broadcasts of college football games. Katz Radio Group's latest consumer survey finds that some of college football's biggest, most engaged, and most valuable fans tune into the action on AM/FM radio.
COLLEGE FOOTBALL LISTENERS AMP UP ENGAGEMENT WITH BRANDS
Compared to a typical college football fan, listeners are more active and engaged with all aspects of the sport, and are more likely to invest time and money into their passion. Fandom runs deep for college game listeners - they are more likely to consider themselves big fans, own team apparel, and deck out their homes with college football paraphernalia such as flags, banners, and drinkware. College game broadcast listeners are also more likely to take part in consumer activities than the average fan: more likely to go to games, watch games at bars or restaurants, and place bets on college football action.
And when it comes to engaging with brands that advertise during radio broadcasts of college games, listeners are +28% more likely to notice brands, and +49% more likely to consider using brands they hear on-air during games.
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