I'm a huge believer in relationships as a fount of health In business as in life. If you've been following me for long, you're heard this before.
Here's a chapter
from my in-progress book expounding on that theme. It's a re-purposed edition of this newsletter from nearly 2 years ago.
The point of the article is that by far the least expensive route to new business is through your existing clients. F
inding new prospects, building relationships with them, and selling them your service/product is expensive. Some analysts estimate that it's up to 25 times as expensive as keeping and developing the base you have.
Not only can service and attention to your customers get you more business directly from them. In addition they will refer others to you - a great source of warm contacts.
This article points out three important considerations in nurturing these relationships:
- Be genuine in recognizing and addressing customers' issues.
- Listen actively to what your customer is asking and telling you.
- Streamline the customer's experience. (More on this here - this is something I wrote when I was actively conducting Unity Consulting. You can ignore everything after the 7th paragraph.)
At the end of
is a reduced-price offer for a course in turning your customers into your fans. You may want to take advantage of it.
Take good care of the customers you already have, even while you work to attract more. Nurture all the relationships in your life and business. It leads to a rewarding life...and a good business!
What's your most important strategy/ies for keeping your customers happy?
How's it working?
Do your customers bring you new business?
Your thoughts, suggestions and comments are always welcome.
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