April 18, 2019 - Issue 19-16

Good Afternoon  ,

I'm a huge believer in relationships as a fount of health In business as in life. If you've been following me for long, you're heard this before. Here's a chapter from my in-progress book expounding on that theme. It's a re-purposed edition of this newsletter from nearly 2 years ago.

Joe McCullum of Eagles' Wings Business Coaching is a friend and long-time LinkedIn connection. He just sent me  this article article from Entrepreneur magazine. 

The point of the article is that by far the least expensive route to new business is through your existing clients. F inding new prospects, building relationships with them, and selling them your service/product is expensive. Some analysts estimate that it's up to 25 times as expensive as keeping and developing the base you have.

Not only can service and attention to your customers get you more business directly from them. In addition they will refer others to you - a great source of warm contacts. 

This article points out three important considerations in nurturing these relationships:
  • Be genuine in recognizing and addressing customers' issues.
  • Listen actively to what your customer is asking and telling you.
  • Streamline the customer's experience. (More on this here - this is something I wrote when I was actively conducting Unity Consulting. You can ignore everything after the 7th paragraph.)
At the end of the article is a reduced-price offer for a course in turning your customers into your fans. You may want to take advantage of it.

Take good care of the customers you already have, even while you work to attract more. Nurture all the relationships in your life and business. It leads to a rewarding life...and a good business!

John Stevens

Note: Archived issues of The Unity Community are available here.

What's your most important strategy/ies for keeping your customers happy? 
How's it working? 
Do your customers bring you new business?

Your thoughts, suggestions and comments are always welcome.  Reply to this message, or go  here  if you'd like to chat on the phone. 

What do you like about  The Unity Community?
What would improve it? 
What should I write about? 
Want to contribute an article?  I'll give you ample credit for your contribution if I use it.

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The Unity Community Monthly?

Send an email from the address where you receive it. A simple "monthly" in the subject line or message will suffice.

Your Best  Coaching Prospects -  Where are They?

Are you making good progress toward your business goals? 

Would you like to connect with more prospects who need your services...and can pay for them?

When you join Smart Money Network's  Business Accelerator Platform, we:
  • Edit your LinkedIn Profile Page to better attract the people you want to attract. (Tell them what's in it for them! Most LinkedIn profiles are much about the service-provider, and little about how clients benefit from their service.)
  • Send LinkedIn "invites to connect" to about 100 of your best prospects every day. Our unique software finds these few thousand among LinkedIn's hundreds of millions of members. Like hunting for "a needle in a haystack", it's difficult, time-consuming drudgery to find them manually.
  • Send welcome messages to the 15-30 percent of them who accept your invitation and connect. (My own experience is currently 26%.) 
  • Give them something of value.
  • Begin to "drip" messages. In these messages we give...give...give...and then ask. No pitches!

All of these messages come from you personally. We want and expect your input in developing them. You can follow the threads and adjust your messages anytime you like.

You can take over the exchange manually whenever you see an opportunity you want to "ripen".

Click here to learn how you can put this program to work for YOU!

P.S. Want to publish a newsletter, case study, white paper, or blog? Unity Copywriting is your answer. Let's discuss your desires and plans.

About John

Throughout a career spanning over 45 years my management style has been one of building teams to bring several competent people together to focus on a common objective. I noted early in my career that, in most organizations, there is an enormous amount of time, energy, and effort wasted by people working at cross purposes.

As I transition to life in the Argentine outback, my focus shifts from coaching to helping other business coaches and advisers get their message out to their prospective clients. With my first-hand knowledge of the benefits of effective business coaching, I am uniquely qualified to help business advisers of all stripes convey their message.

Contact Info
John B. Stevens, Freelance Copywriter

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