The Bright Side: Work Built With Love

Work Built With Love

After the hustle of January and countless reminders to make lists, set goals, and try new things, February has a way of letting us know it’s ok to slow down and pay attention to the things in our lives - big and small - that we love. This month, with Valentine’s Day at its center, invites us to reflect on our relationships and our loves, both in our personal lives and also with the people and professionals we get to work with every day.

February is especially meaningful for me because my first child was born on Valentine’s Day 12 years ago. Becoming a parent reshaped how I think about love and responsibility - lessons that followed me into my work too. In many ways, Keylight feels like another kind of “child” in my family. This team and our work has been built with love, intention, patience, and deep care. And, much like parenting, it has reshaped how I view my work and my purpose.

The desire to nurture these precious loves in our lives is rooted in a longing to cherish the people and places around us.

This February, we’re grateful for each of you who are truly at the heart of everything we do. We hope you know how loved you are, this month and every month!

Welcome to Keylight

We’re proud to introduce the National Institute for Excellence in Teaching (NIET) as a client.

Though we have worked with them for years on earned media campaigns, our relationship is expanding to execute a longer-term integrated earned and paid media strategy.

NIET believes that teacher quality is the single biggest in-school factor for student success, which is why all of their work focuses on educator effectiveness. As a nonprofit, they partner with schools, districts, and states across the country to develop sustainable systems for school improvement, teacher and leader development, and more.

From securing national earned media placements and executing strategic paid campaigns to providing social media counsel and thought leadership support, we aim to increase their visibility among their target audiences to advance their mission.

In The News

The February issue of WALTER Magazine featured a half-page color spread from the eighth annual Oakwood 24 run/walk benefiting Healing Transitions.

The event was held at Lakeside Retreats with 74 runners completing the 24-hour endurance event and raising over $1M to date to support recovery!

Client Wins

This year, to support World Vision’s annual Holiday Gift Catalog campaign, we executed a paid content strategy designed to expand reach, visibility, and connect new audiences. By placing content across nationally recognized lifestyle and culture publications, the campaign reached readers during a season centered on generosity.

Total Print and Digital Impressions:

254,763,000

Impressions Goal:

45,000,000

We exceeded our goal by 209 million impressions, achieving over 5.6× our original target!

What's Lighting Us Up

We’re big believers that bright ideas start with inspiration. Here’s what’s lighting us up lately:

The Winter Olympics! -Marissa
An “adult girls sleepover” in John’s Island with my high school friends and eating dinner at Linnette’s at The Dunlin. One of the best meals I've ever had anywhere in the world! -Katie
Making time to move my body every week has helped me get through the cold, dark days of winter. -Laura
Baking these Valentine's Day frosted heart shortbread cookies for my daughter's Valentine's Day birthday! -Laura
A girl's weekend trip to Lake Toxaway! -Virginia
Chobani Cookie Dough creamer is my new coffee obsession. -Virginia

Stay in Touch With Us

keylightcommunications.com