May 22, 2020 | Issue 006
Welcome to Bulbrite's weekly newsletter - created to give you the tools & tips you need to know to navigate these tricky times.
Customer Corner
PDI
Georgia-based showroom chain PDI has been setting a gold standard for showrooms reopening now that restrictions are starting to be reduced.
Per Marketing Director Meredith Fingarson, PDI has been focused on "keeping our teams and customers safe, while maintaining business and serving our customers. One of the ways we are able to increase engagement with our customers is through our adoption of training and technology that allows our sales teams to conduct virtual and phone consultations. Also, our showrooms were always available to shop by appointment only, while following CDC guidelines. Now we are transitioning back into our normal operations and are continuing to blend the traditional sales model with our new digital and virtual sales opportunities." In addition, their merchandising team led by Krista Swiss has been traveling to PDI's showrooms to reset and refresh their lighting galleries with new products ordered at January Lightovation - staying on track with all scheduled merchandising plans.   

Great job, PDI team!
Tools You Can Use
Lighting Magazine
Did you know that the latest issue of Better Homes & Gardens' Lighting Magazine is now available to distribute to your customers?
Just a reminder that ALA members receive complimentary copies of this annual publication for their showrooms, and the magazine can be used as a valuable sales tool when sharing the lighting industry's latest innovations, trends, and products with your customers.
We were pleased to be included in this year's edition, which features our Filaments, Bulbrite Solana collection, and String Lights. You will also be able to read all about bulb-buying tips as shared by our Director of Brand Management, Kareen Stephens !

Visit the ALA's website to get your free digital copy today!

Featured Products
String Lights
A design trend that never goes out of style, String Lights have been making a resurgence in publications and on social media lately. Now more than ever, people are using String Lights in an effort to make their homes seem more cozy and more relaxing. Just last week, the New York Times spoke a little bit about the current popularity of String Lights , saying, " current fashion for hanging strands of tiny lights indoors as well as out can be studied in 155,000 Instagram posts, if you’re so inspired. It is an inexpensive way to turn a room into a miniature wonderland and sustain a holiday feeling year round."

View our String Light selection here . Inspire the same enthusiasm for String Lights within your own customers by jumping on this trending bandwagon!
Tips & Tricks
Bulbrite Solana Press
Looking for more content to share on your social and e-mail platforms? Bulbritesolana.com has a "Press" page featuring recent mainstream media articles about the Bulbrite Solana TM Smart LED bulb collection.
With features in publications ranging fro m Good Housekeeping , to Apartment Therapy , to Forbes , the Press page has easily-shareable articles that appeal to a variety of different audiences.

Why not show your customers what all the buzz is about? Visit BulbriteSolana.com to view the latest press coverage for yourself!
What have you been doing to help your business grow during this time?
Let us know for a chance to be featured in our "Customer Corner"!