Lighting & Decor
Janna Gray and her team at Tallahassee Lighting & Decor have been keeping busy lately.
Per Janna, "Like most small businesses, we faced COVID-19 related challenges this year unlike any we had ever seen before. We knew early on that our retail business traffic was going to be quiet for several months. We used that time to our advantage to make significant interior and exterior improvements to our showroom and building. We added new vignettes, lots of paint, display re-organization, all new landscaping, branding and signage. We then added a new computer system and inventory management software, delivery vans, social media platform and more. We provided training avenues so that 100% of our sales staff became ALA certified Lighting Associates. We also focused significant attention on our builder and designer customer relationships. As a result of all of these positive changes, our company has set all time high sales and profit records in 2020!"