Mehul Atit, President of Luminous Trends in Texas has been seeing a trend towards 3500-4000k bulbs. Says Mehul, "everyone knows the trend is white counter tops, grey walls - I have tested this out in my own house - and yes, 3500-4000k makes the grey walls appear a lot more vividly. It also makes white baseboards or counter tops pop. We educate customers on the facts, such as Lumens; they come in thinking 4000k makes things appear brighter. Yes, the differences in Lumens from 3000k to 4000k are marginal, however customers firmly believe that things appear more clearly and vibrant.
The other trend we are noticing is that homes are no longer just homes; they are also work spaces. 4000k is a good compromise between the normal 3000k residential lighting and the 5000k office or commercial lighting. That is another sales tactic that I have personally used to push the 4000k."
Great tips, Mehul!