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| Owner of The Canyon Lance Sterling |
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The Canyon - Where Music Meets the Soul
The Canyon Club - Santa Clarita, a new live music venue featuring nationally acclaimed touring acts and an upscale but moderately priced food menu, will be opening this fall at the Westfield Valencia Town Center. This is the 5th Southern California location where Sterling Venue Ventures (SVV) will present world-class live music and entertainment. Owner Lance Sterling brings an independent, "corporate refuge" spirit to his venues, including taking on larger booking and promotional companies' monopolistic business practices that have contributed to the entertainment drought in Santa Clarita. The company's independent spirit, along with their growing network of locations, breaks these monopolies, allowing SVV to bring convenient, high-profile entertainment to the SCV, while keeping ticket prices affordable for the consumer.
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