I've seen so many entrepreneurs, small businesses and professionals have websites built and just leave them up in cyberspace to languish. What once might have been an effective marketing magnet is now just a sad,
unproductive placeholder for the company's basic information.
You have to pay attention to your website just like you do any other living part of your business. You need to feed it new content, make sure it's healthy, see to it that the parts are working properly, replace those that are expired and be sure that it's able to exist in an environment that welcomes it. Here's what I mean: