Volume 227 | January 29, 2021
The Celebrities that Entered the Alcohol Business in 2020

The alcohol category has long been a target of opportunity for celebrities looking for a spokesperson role, but some major successes and payouts of late have driven a number of famous personalities to seek investment and greater involvement in the category. 

Despite the COVID-19 pandemic, there were still plenty of celebrities who launched beverage alcohol products they invested in last year. The most popular categories were wine, Tequila, whiskey and seltzer. 

Dwayne Johnson’s Teremana Tequila was particularly popular in its first year, selling an estimated 300,000 cases in 2020, according to the company. Meanwhile, Cameron Diaz’s wine Avaline sold 120,000 bottles in its first three months and Post Malone’s rose Maison No. 9 sold 50,000 bottles in its first two days and crashed the Vivino app the morning it went on sale. 

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