Dana Point Chamber of Commerce's Compass Newsletter
The Chamber Compass
Your bi-weekly guide to the news & happenings of Dana Point 
September 25, 2014
Message from Executive Director, Heather Johnston:
Exciting Changes Coming to the Chamber 
Heather Johnston, Executive Director
The Dana Point Chamber is always evolving to keep up with the changing business climate and the needs of our members. We've added some tremendously useful new services to your membership, allowing you to be more active in the Chamber, even from afar. 

First, I'm proud to announce that starting next month, we will once again be producing a quarterly printed newsletter. We listened to your feedback and recognized the desire from our membership to have a physical mail piece. We're very proud of what we've put together and hope that you enjoy it as well. We're always looking for feedback or suggestions for articles you would like to see in a future issue, so please don't hesitate to contact me with your ideas!

Next, we'll be rolling out our new membership software in the coming days. This new software allows you to actively participate in your Chamber membership, and was designed with you, our member in mind. Not only will we be able to communicate with you more efficiently, but we'll also be able to provide you with online reports as to who's viewing your directory listing, and you will be able to personally manage the look and content of your page - ensuring that visitor's have the most up to date and accurate information for your business! Keep an eye out for an upcoming email regarding username and password information for your new "Member's Only" section

This year has been a tremendous year of growth as we strive to introduce additional benefits and new services to your membership. I would like to extend a huge thanks to my staff for their hard work and dedication. And of course, THANK YOU for your membership and your commitment to make Dana Point a wonderful place to live,work and play.
Record Keeping for Business, Tax Success
Michelle Steel
Vice Chair, Board of Equalization
Anyone who starts a new business intends for that business to succeed. Part of making a new business successful, in addition to selling a good product and investing in customer service, is keeping good records. 

Good business records allow you to keep track of income and expenses and to accurately analyze the performance of your business so that you can know what's working and where there might be room for improvement. Good records are also an essential part of a positive relationship with state and federal tax agencies. 

Few taxes are more complicated than California's sales and use tax. As Vice Chair of the Board of Equalization, and a former small business owner, I know how hard it is to follow California's complicated tax rules. One of the most important lessons to learn is that much of the trouble can be avoided by keeping good records. By keeping good records you can make sure that you pay only the taxes you owe and not a penny more. 

Financial experts suggest that a regular practice of record keeping increases your chances of success in business and the accuracy of your tax returns. 

Keeping good records is not only a good business practice, but also a requirement. Current BOE policy requires business owners to keep sales and use tax records for four years. This policy protects business owners in case of an audit. 

Using a record keeping strategy that fits your business will help make filing your taxes with BOE easier. For more information, please visit Board of Equalization website.
Member Spotlight: ZOOMARS Petting Zoo
Can you please tell us a brief history of your organization?
Built in 1890 as one of the first pioneer farmhouses in San Juan Capistrano, today you can still pet a cow, feed a pig, brush a goat and hold a chicken in the very same place. ZOOMARS Petting Zoo welcomes over 100,000 visitors a year looking to experience old-fashion fun in the heart of the Los Rios Historic District. This local treasure started as a backyard barnyard in 1980 by former Mayor Gil Jones and his wife Millie. It was called the Jones Family Mini Farm. Deciding to retire in 2005, the Joneses sold their beloved landmark to Carolyn Franks who loved it, improved it and renamed it ZOOMARS. The zoo features over 100 animals to cuddle with as well as a train ride, pony rides, mining sluice, birthday party packages and summer camps.

Why did you join the Dana Point Chamber of Commerce? 
When we first started out, it was the Chamber of Commerce who helped us navigate our way and build the business into what it is today. In addition to being a part of the Dana Point Chamber, we're also heavily involved in the local community and other Chambers. ZOOMARS' owner Carolyn Franks is currently a San Juan Capistrano Chamber Board member and served as their Chair last year.

Can you tell us a fun fact about your business that most people wouldn't know? 
The ZOOMARS property was once home to a traveling circus! The Escalante Circus used to rent the backside of the property every summer from Delfina Olivares who lived on the farm in the 1970s and was the Matriarch of San Juan Capistrano.

Do you have any piece of advice for new businesses owners? 
Host events! Attend them too! We built our business with a grass roots approach. We get involved in the community and our neighboring cities as much as we can, sharing our animal friends at places like the Whale Festival in Dana Point and Sawdust in Laguna Beach. We hand out free tickets at local concerts and host mixers and fundraisers in our Farmyard. "Whatever Igive comes back ten fold," says owner Carolyn Franks, "plus it feels good to make people smile."

ZOOMARS Pumpkin Patch opens October 1st. Grab a deal on Groupon or visit ZOOMARS Facebook page for more information.
Upcoming Chamber Events
Networking at Noon - Gemmell's Restaurant
Thursday, October 2nd   11:30am - 1:00pm
34471 Golden Lantern Street, Dana Point
$20 Members     $25 Non-Members

Dana Point Chamber of Commerce and our Membership Committee invite you to join us for Networking at Noon at Gemmell's Restaurant on October 2nd. 

This event is open to members and non-members to attend. Attendees will have the opportunity to network, discuss their business with others and eat a delicious lunch - while supporting a great chamber member restaurant!


Every attendee gets 30 seconds to stand up and introduce themselves and their business - it's a great way to learn more about your fellow Chamber members and generate new business leads.

The cost to attend is $20 for members and $25 for non-members and includes lunch, beverage and gratuity. Please pre-register for the event as it helps us to give an accurate headcount to the kitchen. Space is limited so register now - and don't forget your business cards!


City Council Candidate Forum
Thursday, October 9th   7:00 - 9:00 PM
Free SCORE Workshop: Computer Maintenance for the Small Business
Wednesday, October 1st   6:00 - 9:00 PM
Welcome Our New Members!
Civic Members

Chuck Rathbone
Bike Religion

Bike Religion Dana Point is a boutique-style bike store, offering specialized goods and services, staffed with cyclists, racers and experts in everything road, MTB, and triathlon cycling. Crank and Grind Coffee is located in the Bike Religion store, offering the best coffee, protein shakes and after ride snacks in South County. Bike Religion's vision is simple: listen to what the customer needs and wants and deliver to those expectations. Unlike most other bike shops, Bike Religion's custom bike fitting facility, their custom bike building expertise, their speedy same day service, and their great selection of complete bikes and parts are a result of listening to you, the customer. Bike Religion is a place where the enthusiast of any riding style or the novice that wants to learn more, can hang out and know they are getting the real deal. Need a quick adjustment of your bike? They offer a full service center. Looking to buy a bike? Bike Religion Dana Point is the place to get one. Their bike fit center is the premier spot in South County, headed up by world-renowned coach and fit specialist, Michael Heitz. They cater to the customer starting out with family and kids lifestyle bikes, or for enthusiasts, they carry the latest models of high-end bikes and do custom-builds for the cyclists wanting the best money can buy.

I Heart Yoga in the Park

I Heart Yoga in the Park is a daily gathering of Yoga enthusiasts of all skill levels. Every day of the week, yoga classes are led by professional instructors that love to teach outside. These donation-based classes are designed to be available to people of all ages, skill levels, and incomes. New to town? Looking for an outdoor yoga class? Want to meet new people? Try one of I Heart Yoga in the Park's many classes, workshops, or events, held in both Dana Point and San Juan Capistrano. Classes in Dana Point are held in Lantern Bay Park and San Juan Capistrano classes are held in Historic Town Center Park. They offer regular classes in the park, stand up paddle board yoga classes, and even complete health and happiness get away retreats to Mexico.

The Silence Is Broken

The Silence Is Broken is an organization that uses the creative and performing arts and a sustained media campaign to halt the spread of HIV. The artists produce entertainment content to facilitate education, eradicate stigma (often the barrier to education) and advocate HIV testing for all. The Silence Is Broken campaign was introduced by composer and producer Patrick Gandy as a gift to his daughters. He wanted to put something in the world where they could learn about HIV and AIDS from him through a medium he was familiar with (music) and the message would be reinforced through cultural discourse. By using media combined with the creative and performing arts as a mechanism of change, the organization is taking a bold stance that with their artists, thinkers, and performers, The Silence Is Broken will lead in the effort to halt the spread of HIV. The campaign is designed to constantly and consistently impart its message until eradication. They have interviewed HIV positive women in Los Angeles, New York, Louisiana, Atlanta, Cincinnati, Columbus and Philadelphia to hear their stories. Though trial and tribulation is a part of living, their goal is to promote the message that HIV does not have to be one of the trials, it is preventable.

Thank You to Our Renewing Members
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Community News & Events
40th Annual Dana Point Harbor Boat Parade of Lights
Seeking Sponsors

Ahoy, only 11 weeks away until the 40th Annual Boat Parade of Lights!! This year we are celebrating 40 years of the boat parade of lights. This year's theme is "FantaSEA Holiday" to showcase the rich history, abundant sea life and ocean-inspired lifestyle of our beautiful city. 

This year we are expecting enormous crowds with the addition of the electric and illuminating event presented by The Resorts of Dana Point, "IlluminOcean". Dana Point IlluminOcean will electrify the Harbor with 40 nights of holiday lights. This wonderland by the sea features a brilliant spectacle of 18 oversized lighting sculptures with over 225,000 LED lights, and is free to the public for viewing nightly at sundown. From octopus and sharks, to starfish and surfers, the dazzling displays are highlighted by a towering glow-motion tree, light tunnels stretching longer than a football field and over a dozen gigantic lighting sculptures -some so large, visitors can walk through and inside the belly of a glowing 40-foot Blue whale! 

This is YOUR opportunity to be a part of this time honored and community loved event. Sponsorship is EASY! Sponsorship starts at $150 in cash/gift certificate and you get to make your own category and criteria as well as attend a night on the judging boat to pick your winner.

Click here to download a sponsor application.  
Bella Collina Country Stampede
September 26th, 2014 
Dana Point Jet Ski & Kayak Center's
Annual Sale!
October 4th & 5th
Dana Point Historical Society 2014 Home TourDPHS
Call For Sponsors & Tickets Now On Sale
Sunday, October 5, 2014 11am - 4pm


"...Coastal Living - Niguel Shores Style

Homes of all descriptions will be on display at the 2014 Home Tour in Niguel Shores, a gated community in the Monarch Beach area of Dana Point above Strands Beach. It was developed between 1970 and 1977 by AVCO Community Developers and consists of 960 homes of various architectural styles, sizes and siting. Many of the homes have been extensively remodeled and some have been completely rebuilt. You will see samples of each during the tour. There are custom homes, tract homes, enclosed garden homes and town homes. 

On this tour we will go through the gates and behind closed doors to see contemporary and traditional homes, lovely interiors, patios, pools, and gardens - a selection to give you a taste of coastal living in Niguel Shores.

Ticket information and details on sponsorship opportunities are available here.  Further details will be sent to ticket buyers.

Rainbow Sandals Battle of the Paddle
October 4th & 5th at Salt Creek Beach
Dana Point State BBQ Championships
October 4th, 2014
Sea Terrace Park 

Dana Point Oktoberfest
October 11th & 12th   Sea Terrace Park
Give the Gift of Sight & Receive
a Gift of See's Candy at Monarch Bay Plaza

Monarch Bay Plaza is pleased to support the Lions Club of Laguna Niguel's Eyeglass Recycling effort. 

Please drop off your gently-used eyeglasses between Saturday, September 27th and Sunday, October 12th, and receive a FREE box of See's Candy.* 

Collection boxes will be conveniently located inside Monarch Bay Plaza's participating retailers. 

*One 4-piece box of candy per family, please. While supplies last.
Mathnasium Hosts 4th Annual Trimathlon
October 18th, 2014
22 Monarch Bay Plaza,  Dana Point, California 92629
Join us on October 18, 2014 for our 4th Annual TriMathlon! Test your math skills, receive awesome participant gifts, earn money for local schools, and be eligible to win additional prizes! 

This fun-filled event is open to kids in 2nd, 3rd, 4th, and 5th grades. Similar to the way a triathlon tests an athlete's physical fitness through three athletic challenges, the TriMathlon tests a mathlete's mental fitness through three exciting math challenges: 
  • The Counting Game - Tests your ability to count from any number, to any number, by any number. 
  • Magic Squares Challenge - Develop your own math problems to receive points. 
  • Mental Math Workout - Tests your Number Sense through solving problems without pencil and paper. 
Each challenge is tailored by grade and progressively increases in difficulty. All participants receive fun goody bags, a certificate of participation, and earn money for local schools. The top three scorers in each grade level at each center will receive additional medals and prizes. 

For more information and to register, visit our website. Don't miss out!

Thank You to our Chairman Circle Supporters
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 If you are a interested in becoming an Anchor Club Sponsor, contact natalia@danapointchamber.com
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24681 La Plaza Suite 115Dana PointCA.  
(949) 496-1555

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