In The Kn o w
The Weekly Newsletter of The Jefferson County Chamber of Commerce   

Friday, December 14, 2018
The Chamber Unveils Its Holiday Ornament to Support Local Spending
The Chamber recently unveiled a custom-made Christmas tree ornament that will serve as a fundraiser for the organization and promote local pride.  
The ornament was designed by Chamber president, Tricia Maple, and manufactured by Nelson's Fine Gifts in Steubenville. It features the names of the 17 cities and villages that make up Jefferson County on a clear, acrylic ornament that is cut in the shape of the county. Ornaments may be purchased at the Chamber offices at 630 Market Street in Steubenville and at Chamber events throughout the year. The price is $8.50 for those purchased at the Chamber and $10 for those shipped anywhere in the United States. The shipped ornaments have a gift card enclosed with a personal message from the purchaser and a thank you from the Chamber for supporting its local work. 
"We are always looking for creative ways to increase our non-dues revenue," said Chamber president, Tricia Maple. "And we work year-round, especially during the holidays, to promote local spending. These ornaments make a great gift for friends and family who now live out of the area and also for employees, customers and co-workers. 
Online ordering is not available this year but will be for 2019. To order or for more details, contact the Chamber at 740.282.6226. 
Today's Featured Video

The Future of Retail is Found in Alexa
Amazon wants to be involved with you!

One of the most interesting developments within business of late has been the infiltration of Amazon's Alexa into the average home. Customers love the ease that Alexa brings to such everyday activities as turning on the lights or finding music to play. But this is just the beginning of Alexa's involvement--and by extension, Amazon's involvement--in every aspect of our daily lives. Dennis Green of Business Insider explains how Amazon wants to create an ecosystem in each person's home that essentially traps them within the Alexa Matrix. It's intriguing. It's enticing. And it's scary. It also provokes thought as to how such dominance by a single brand will impact local businesses and retailers.
"Shift Your Shopping" Receipt Contest
We're Giving Away $500 On December 26th!
Don't forget to enter the Chamber's annual "Shift Your Shopping" receipt drawing for a chance to win $500 cash the day after Christmas. Here's how it works.

Gather all of your receipts from local spending that you do from November 1st, 2018 until Christmas Day. Complete the online form on the Chamber's website, and remember to upload pictures of your receipts before submitting. You may also enter by sending or dropping off your receipt copies along with name, address and phone number to the Chamber offices at 630 Market Street, Steubenville, OH 43952. They must be received by Christmas Day.

For every $50 spent locally, one entry in your name will be entered in the drawing. Purchases may be combined to reach this amount - they need not be a single purchase totaling $50 or more. For example, if you spent $10 in gas, $15 at a restaurant and $75 at a local store, this would earn you one entry. There is no limit to how many entries you may earn and qualifying purchases include any business in Jefferson County in addition to chamber member businesses located outside the county (Weirton, Wheeling, etc.) Check the membership directory on the Chamber's website to see a complete list of members.

Kick off 2019 by promoting your business or organization at the Investor to Investor Trade Fair & Business After Hours on Wednesday, February 6th from 5 to 7 p.m. at the St. Florian Event Center/Catering By Undo's . Watch your email and the weekly, "In The Know" for details.
Modern Marketing 101:
How Social Media Marketers are
Preparing for AI

Whether you like it or not, artificial intelligence (AI) is about to change our approach to everything and possibly even our identity as a species. That's a more global view of AI, of course. But on a smaller, yet no less impactful level, AI is about to also change marketing, particularly social media marketing. This article from MarTech Advisor explains how social media marketers are preparing for AI and how they're incorporating it into their efforts to reach customers.

From last week: As 2018 winds down, it's time to sit back and evaluate what we've accomplished and what we've learned over the last year, both personally and professionally. A great deal has happened in the world of social media marketing, and we've shared much of that information with you. This week, it seems fitting to distill those lessons down into one manageable list. To that end, Danielle Brill over at RNEWS provides a pithy overview of five social media marketing lessons from 2018.

 If you missed or want to re-read any of our previous Modern Marketing 101 installments, click here . We encourage you to print, save, share, and add these articles and resources to your business or organization's social media marketing manual.
Member Morsels
Remember to visit individual member websites by clicking on the business name or logo.

Yoga On Main in Wintersville will be celebrating its grand opening with a ribbon cutting & open house on Wednesday, December 19th. Join owner, Sue Kurty and her staff from 11 a.m. to 2 p.m. and again from 6 8 p.m. and check out their new yoga space, meet the instructors, pick up a class schedule and enjoy wine and a bite to eat. Yoga on Main is located at 115 Main St, Suite B, Wintersville, Ohio in the Goodwill Building.

Sue is is a life-long Ohio Valley resident and 200 Hour registered yoga instructor. "Yoga on Main is opening with a vision of creating a thriving yoga community right here in our home town, much like you would find in bigger cities, such as Pittsburgh," Ms Kurty commented. "From beginners who have never practiced yoga to the most advanced yogi, Yoga on Main is striving to create a “Yoga For Everybody” environment."

For more information, contact Sue at 740-632-6158 or visit the Yoga On Main website by clicking here.
Ashley's Home Décor and More will be hosting an open house and ribbon cutting on Thursday, December 20th from 4 to 8 p.m. with the ribbon cutting at 3:30 p.m. Ashley's is located at 104 South Fourth Street in downtown Steubenville and features purses, jewelry, hand crafted furniture, gift items, candles and more. During the open house, shoppers may take 10% off their purchases and enjoy light refreshments. There will also be a drawing for a designer purse. Ashley's hours are Tuesday through Thursday, 11 to 6, Friday and Saturday, noon to 8 and Sundays, noon to 6. For more information, call (740) 512-4425
Diamond Pharmacy would like to remind you of their holiday hours for the upcoming weeks. Regular store hours are Monday through Friday, 9:30 a.m. to 3:00 p.m. Christmas Eve and New Year's Eve hours will be 9:30 a.m. to 6 p.m. and they will be closed on Christmas and New Year's Day. Diamond is located at 503 Cadiz Road in Wintersville and the employees and staff wish you a safe and happy holiday season!
The Ohio Valley Cloak & Dagger Company , in partnership with Striplight Community Theatre, presents "Cloak & Dagger On the Air: 3 Wishes for Christmas" at The Ashley Marie Playhouse tonight, Friday, December 14, 2018, from 7 p.m. to 9 p.m. 

"Cloak & Dagger On the Air" is an ongoing theatrical series that reimagines Old Time Radio for the modern ear. Each episode is recorded in front of a live studio audience and released as an installment of the podcast, "Midnight Scario." 

This month's episode features three suspense-filled Christmas stories: "The Cave"; "A Christmas for Carole"; and "'Twas the Night Before Christmas." Performed by The Wayward Saints, our cast includes Chris Carter, Rob DeSantis, Bethany Fernbaugh, Noah Hilton, Emily Hores, Odessa Hores, Tyler Hores, Nancy Longo, Karissa Martin, and Kelly Salatino, with composer/musician Lakin Weaver providing an original score for each story and Community Guest Stars The Traditionally Arranged Carolers singing carols throughout. 

Tickets are $7 for general admission and $5 for seniors, students, and military members and can be purchased at the door or in advance by calling (724) 255-5911.

For updates on this and all of our other productions, please check out The Ohio Valley Cloak & Dagger Company Facebook page .
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Around the State. Around the Country.
Up-to-Date Information from the Ohio and United States Chamber of Commerce
Senate Passes Bill to Protect
Ohio's Infrastructure

The Ohio Senate passed Senate Bill 250 (SB 250), legislation that strengthens protections for critical infrastructure, in a bipartisan vote. While fortunately Ohio has not faced the sort of disruptions seen in other jurisdictions, taking this proactive step would protect Ohio’s economy and improve our business climate.

This infrastructure is vital to a well-functioning economy. Retailers, hospitals, schools, and homes all rely on electricity, safe drinking water, telecommunications networks and the efficient transportation of products that this infrastructure provides.

Read the article in its entirety by clicking here .
Quick Take: Your Primer on Brexit –
and Why It Matters to U.S. Businesses

Fill me in:   After several months of tense negotiations, the United Kingdom and the European Union reached a Brexit deal in late November. The UK Parliament was scheduled to vote on the deal this week, but faced with an all-too-likely defeat, Prime Minister Theresa May opted to postpone the vote. Now, she’s heading back to Brussels to try to win additional clarifications and changes to the agreement, though EU leaders have said they’re not willing to renegotiate the deal.

Why does it matter?   Time is running short. The UK’s official leave date is March 29, 2019.

Read the article in its entirety by clicking   here .
  The Library Link
 Great Books About Business With Just A Click

Your link to success begins at the library. Each week in "In The Know," 
  you to a business book or magazine that will inspire, teach, inform, or elevate you, professionally and personally. This week's book is:

Ultimate Guide to Local Business Marketing
by Perry Marshall and Talor Zamir

The rollout of Amazon local services, continued growth of locally based apps like Uber for ride-sharing and OpenTable for restaurant reservations, and the proven power of reviews on sites like Yelp are just a few reasons why local search should be on every business owner's marketing blueprint. Search advertising leader Perry Marshall and local marketing expert Talor Zamir have teamed up to fill a void in the online marketing category. From defining local search, which is often confused with paid search and search engine marketing, to local listing and reviews to social outreach, effective content development, and PR, this guide goes beyond local SEO how to, presenting readers with the tools to build an entire local online marketing campaign.
View or download the book by clicking here .
Today in History

- December 14, 1799 -

The father of our country and first President of the United States, George Washington, succumbed to acute laryngitis at the age of 67.

Washington successfully defeated the British and led the colonial forces to victory in the Revolutionary War, even though his soldiers were largely from civilian backgrounds and inexperienced on the battlefield.

Although he planned to live a quiet life following the war, duty continued to call, and he presided over the 1787 Constitutional Convention in Philadelphia, where he was unanimously elected the first president of the United States in 1789.

He described his presidency of the newly founded nation as "untrodden ground. There is scarcely any part of my conduct which may not hereafter be drawn in precedent.” He often worked with individuals who had great animus toward each other, namely Alexander Hamilton, John Adams, and Thomas Jefferson. His thoughtful, meticulous approach to leadership earned him a second term, to which he was also unanimously elected.

He refused a third term in 1792 and retired to his Mount Vernon estate in 1797. Upon his death two years later, Henry Lee eulogized him as: “First in war, first in peace, and first in the hearts of his countrymen.”

For more on George Washington, please click here .
- 40% -

The increase in multichannel shopping by consumers this year from Thanksgiving Day through Cyber Monday, meaning that more than 89 million consumers chose to shop both in stores and online.

(Photo from Springbot )
Questions about Oil & Gas?
These non-profit organizations are here to help you stay up-to-date on the oil and gas industry
in Jefferson County:

Get The Information You Need - The Chamber Staff Is Here To Help
Janet McLaughlin
Investor Relations Coordinator

Janet will assist you with utilizing your membership benefits, answering questions about member programming or how to promote your business through the Chamber.
Tricia Maple-Damewood

Contact Tricia with suggestions, input or feedback on member programming, how to get involved on a committee or special project or with questions or information about anything related to the Chamber.
Cassie Balvin
Administrative & Accounting Assistant

Cassie will assist you with event registrations, updating your membership information, questions about your dues or event invoices and any other Chamber programming questions you may have.

Contact Us
The Jefferson County Chamber of Commerce
630 Market Street
Steubenville, OH 43952
Phone: 740.282.6226
Fax:  740.282.6285