June 15, 2017 | ISSUE NO. 8
Welcome to the Clarion Mariner! Designed specifically for marine dealers and distributors, as well as boat builders and marine enthusiasts, this bi-weekly online newsletter is the perfect source for the latest Clarion news, market activities, and industry developments.
Clarion Marine Launches 2014 Axis T22 Product Installation Video!
When we launched Clarion Marine's social media channels, we did so with a bang! The
Funk Shui Planet
music video featuring
I Don't Want to Go to Work
," was a huge hit, with over 124,000 views on
, and an additional 73,000+ views on
. We wanted to follow on that success and launch another video, this time showcasing the huge product install on the Axis T22 used in the music video.
We reached over 47,000 viewers on Facebook, and had roughly 20,500 views, and our YouTube video reached over 33,000! And to celebrate the successful second video launch, we offered a sweet sweepstakes where three lucky winners would walk away with Clarion Marine gear to outfit their own boats!
Watch our Marine Product Install Video Below!
Clarion's Marine Products Stand Up to the Elements!
Are Your Current Marine Products Up to Our Standards?
We've mentioned the waterproofing nature of marine products and how important it is. In general, water and electronics are two elements that you are better off not mixing. However, you want to make sure that your products are up to the task!
As you research your marine product needs, the first item to look for is the material used and its protection against the elements. Marine products such as the
Clarion CMS4 Marine Black Box Digital Media Receiver with Watertight Commander
feature materials with protection from salt spray under the ASTM B117 and ASTM D4329 standards. These tests certify that the product's enclosure will withstand the corrosive nature of salt and UV exposure and continue to operate as expected. Products that do not advertise this standard may degrade due to saltwater exposure and eventually fail.
Keeping a Tight Seal
While materials are the first line of defense in marine-based products, the second line of defense that comes into to play is based on the product's waterproofing design. As most consumer electronics products are made out of multiple pieces sandwiched together to form one cohesive product, waterproofing between those layers is extremely important. Products such as the
Clarion GR10BT Marine Receiver with Built-in Bluetooth
Clarion M606 1.8DIN Marine Receiver
feature an Ingress Protection (IP) rating of IPx5 or higher, protecting your source units from jets of water from any direction. Without proper IP sealing of your product, it is susceptible to water penetration and shorting out electronic components.
Put on Your Coat
The last line of defense for a marine product is at the electronics level. While IP sealing will keep out direct jets of water, almost all marine products will have to deal with humidity. When marine products are conformal coated, the internal electronics have a thin layer of coating that protects them from corrosion and short circuiting due to moisture. Products without conformal coating are susceptible to something as simple as a fingerprint. The oil from a finger during assembly can stay on the board, and when humidity is high, a short circuit can happen internally.
All Clarion marine products have conformal coated electronics as a last line of defense to guarantee a product is protected from the elements.
Clarion's marine receivers are available now to boat builders directly from Clarion. Specialty marine retailers and dealers have access to the receivers through Land 'N' Sea Distributing and Seawide, while Vickers AV supports premium 12V specialists across Southeast United States with their marine product needs. Visit
for more information.
Celebrating World Oceans Day 2017!
Spreading Awareness About Ocean Conservation
June 8th was
World Oceans Day
, and over 100 countries around the world celebrated. This year's theme was, "Our Oceans, Our Future," and organizations and individuals across the globe focused on ways to prevent plastic from polluting our oceans. This year, the newly-formed
World Oceans Day Youth Advisory Council
, featuring 11 young individuals from 11 different countries has helped World Oceans Day community engagement. With their unique perspectives and ideas, this group has started engaging the world's youth to actively fight for ocean conservation.
Along with the World Oceans Day Youth Advisory Council,
The Ocean Project
, which launched last year, created a youth engagement campaign called "
Sea Youth Rise Up
." This program unites younger conservation leaders around the world to improve ocean health. Executive Director of
The Ocean Project
Bill Mott had this to say, "We believe that youth are the key to success and, for this reason, we are making youth engagement our top priority for growing the reach and impact of World Oceans Day on June 8 and year-round."
Read more about this year's World Ocean Day