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In This Issue
Marketing
How to avoid the Social Media start and stop
You have undoubtedly seen it. Maybe you've experienced it. A company gets into a great streak of posting to Facebook or a blog like clockwork. Suddenly, it comes to a halt for a few months. Then it's back! But then it stops again. How can you avoid this dance? Click here for our ideas.

What's the deal with Social Media and SEO?
The relationship between social media and SEO is much more complex than you might think. We break some of the issues down for you  here.

October 14, 2016 
Welcome back to the Clayman Weekend Reader. What a week we have to look back on. The final Presidential debate (yay!) is now behind us. The days are getting shorter, and we are having to deal with the fact that pumpkin spice Cheerios are now a thing. Don't worry about all of that right now. Sit back with your coffee, tea, or giant pop and dig in to the stories we've gathered for you this week.

Running Your Business
Salesforce too big? You might want to try Insightly.
Forbes published an article about a CRM for smaller businesses called Insightly. It has caught on like wildfire, particularly with companies who were finding Salesforce too big and complex for what they needed. You can read more  here or visit Insightly's website and hear it from the horse's mouth!

Artificial Intelligence (AI) is coming. Here's how you can use it.
There is no doubt about it. Artificial Intelligence is exploding, and very shortly it could start impacting your business. It might be hard to picture how something so "new agey" could infiltrate itself into your everyday world, but this Harvard Business Review article shows you some ways you could start using AI right now. Read more  here.

Can We Just Get a Little Accountability Around Here?

Ah, it's Fall. The leaves are almost at peak. The election season is almost over. The Indians are in the World Series. What could be better?
 
Well, according to our clients, a lot of things. For many companies, 2016 has just been plodding along. Not bad but certainly not what they had hoped for at the start of the year. Customers have been hesitant to pull the trigger on deals. Large orders have been "stuck" in the purchasing department.
 
What's the reason? Nobody can really put his finger on it.
 
- It's an election year
- The Fed has screwed everything up
- Healthcare costs are out of hand
- The stock market rise is a mirage
- We've switched from a manufacturing to a service economy (therefore, the newly added jobs are lower paying service jobs)
 
We hear it all. It's not our job to interpret these analyses. We are marketing professionals--not economists. But one thing all of these doubts have definitely instilled in our clients is an almost rabid focus on accountability when it comes to their marketing budget. Every cent had better translate to increased sales or why are we wasting our money?
 
Oh, that we could fulfill all of these dreams. The fact is though, that we actually can fulfill many of these dreams. Thanks to digital marketing and Google Analytics, we know more about our client's customers than ever before. We know what appeals to them and what does not. We can track what they click on and in some cases, track it right to a future sale.
 
But like a drug that is offered free the first time, now our clients want to see a direct line from click to sale every time. Guess what? Not gonna happen. In the world of B2B marketing, we are a far cry from Amazon Prime. Things take time. Sales cycles can be months if not years. It takes persistence. It takes follow up. It takes great recordkeeping. It takes strong relationships.
 
And all of this is just talking about marketing that is accountable. Then there is the branding side of things that is not accountable at all but still plays a major role in a company's standing in the market. But that story is for a different day.
 
Now it's time to rake some leaves, count some votes and watch some baseball.

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The Casual Corner
The Debate: A Bad Lipreading
Are you tired of this election season? I think no matter who you are cheering for, this election season can't end soon enough. This bad lipreading video will help you laugh about it all. Promise! Click  here
to watch!
This 91-Year Old Heart Patient Ran a 5K. 
Yeah, that really happened. It's a really neat story though. You can read about it  here.

Legal Ease
Have You Reviewed Your Corporate Documents Lately?

Every now and then, we are going to share tidbits of knowledge from our corporate lawyer, Brigham Ricks. We're excited about this because he offers great information that companies may not think about as often as they should. 

As we're in the last quarter of the year, many companies are starting to look at goals for 2017.  In setting goals, I suggest you include the need to review and (if necessary) update your corporate operating documents (articles of incorporation, by-laws, etc.).  For many companies, it has likely been some time since anyone sat down with these key documents and ensured that the company was still operating in the manner set out in them or looked to see if those documents needed refreshing.  
 
Operating documents should be updated to reflect, among other developments, changes in the organization's purposes and intentions, actions by the owners over time, changes in officers and directors, sales of stock, and relevant changes in state law.  If your company fails to comply with the terms of its operating documents, its actions may not be valid and the fiduciaries (directors, officers, managers, etc.) may face potential liability.  It is also important that operating documents are in proper order in advance of potential transactions (such as a sale of the business) in order to maximize value and ensure a smooth transaction. 
 
An example to demonstrate the need to review operating documents is the situation of related-party transactions.  Let's say an officer or manager in your company has an ownership interest in another entity that enters into a contract with your company.  Such a transaction may have conflict of interest issues that could render the contract unenforceable or void.  However, there are protocols which can make such a related-party transaction legal.  One question to ask about your operating documents is whether they include procedures for discovering and disclosing related-party transactions. 
 
Many reasons exist to review your company's operating documents.  If you have not reviewed them recently, now is an excellent time to do so.

Clayman & Associates, LLC | 740-376-1470 | mclayman@claymanandassociates.com | http://www.claymanandassociates.com
27811 State Route 7
Marietta, OH 45750