In This Issue
Marketing
When Blog Promotion Gets Gross

Do you need to promote your blog posts to make sure people read them? Most likely, the answer to that question is yes, unless you are super famous. However, there are ways to go about promoting blog posts and then there are ways you should definitely avoid. We've got that spelled out for you here
The Problem with Free

One major facet of content marketing is that you need to offer your content for free. Indeed, even requiring a registration form is often frowned upon. Making your expertise available to all is important, but offering too much for too little can get you into trouble. Read how here


Can you believe that Thanksgiving was just last week? It seems like it was 3 months ago, doesn't it? Such is life at the end of the year!

We have some tasty content marketing tidbits for you this week along with some other stories for you to enjoy (hopefully). We hope you have a great weekend!

Running Your Business
Sustained Sales Success

Many companies try to motivate the sales force by exerting pressure via short-term goals. Monthly or quarterly objectives are figured so that the company knows, from top to bottom, what needs to be achieved in order to have a profitable year. Harvard Business Review has some different thoughts on this topic, however. Immediate outcomes may not be all they're cracked up to be. Read more about this here

A New Model for Print Newspapers?
 
I have written many times on the demise of print, particularly in regards to the newspapers in this country. One might think that, having just completed an 18-month political cycle, print might have experienced a bounce in readership. Surprisingly, that was not the case as more and more people looked online for their news. By online, I am not talking about the online version of your local daily newspaper. I am talking about news feeds on Facebook, Google, and other news aggregators who feed us just what we've signed up for.
 
Against this backdrop, a new newspaper model is emerging, and the New York Times is at the forefront. In 2000, the NYT revenue from circulation was only 26% of their total revenue. Today, it is 60%! For those people who still prefer to read the print version of their favorite paper, they will pay a higher subscription rate if it is explained to them that the paper can no longer survive on advertising revenue.
 
While we saw almost all newspapers pivot to online revenue when they saw the print handwriting on the wall, there has literally been zero growth in this strategy as online rates are much lower than print and, as stated above, clicks are not growing when readers are looking to other sources for their news (or fake news--but that's a whole other subject).
 
While these newspapers attempt to find the right business model to survive, they continue to lose money. As they lose money, they are less willing to invest in long-term investigative reporting and we, as consumers and informed Americans, are the ultimate losers.
 
This is a plea to support your local newspaper if it is a valuable source of news. Many newspapers (including our local small town newspaper) actually discourage readership by restricting their online readership to a line or two of type before you have to "ante up." If I cannot ready a few articles before I invest in a subscription, how can I know if I want to buy the product?

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The Casual Corner
Budgeting for the 12 Days of Christmas

Every year, PNC Bank offers updates on how much the "12 days of Christmas" gifts will cost you. There is some good news and bad news this year. Get the lowdown here
Gifts for Nerds

We certainly would never accuse anyone of BEING a nerd, so we will ask, do you know any nerds? The holidays are approaching, and nerds can be kind of hard to shop for because they often already have everything you've thought of for them. You'll definitely win, however, if you take a look at this list.
Clayman & Associates, LLC | 740.376.1470 | mclayman@claymanandassociates.com | http://www.claymanandassociates.com
27811 State Route 7 | Marietta, OH 45750