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In This Issue
Marketing
What Do You Need to Consider When Developing Videos?
Larry offers some great tips on what you need to ask yourself as you endeavor to create new corporate videos. Click here to read all about it! 

Does Your Company Need a YouTube Account?
You know videos are very important marketing tools, but do you need a YouTube channel, too? Our answer is right here.  here

October 14, 2016 

Hello, and welcome to the first edition of the Clayman Weekend Reader. The idea is to give you some content to explore as you sip your coffee. We'll be covering a wide range of topics, but two things you can depend on in each issue are articles about running a business and our own articles about marketing. 

We look forward to your comments, and have a great weekend!

Running Your Business
The Pros and Cons of Going Lean
Industry Week published a fantastic article this week about Lean manufacturing. Transforming your company can carry great benefits, but the process of going Lean is often enough to encourage companies to stand pat. You can read more  here. 

Excel at Microsoft Word!
We all probably use Microsoft Word every day, but there are nooks and crannies in the program that can make your life a lot easier. This article from Inc Magazine may be life-changing for you! Read more  here.

Changing With the Times: A Tale of How One Company Did It and How the Other Company Did Not

Starting in 1999 and for the next ten years, the brand Blackberry became as iconic for smart phones as the Kleenex name is for facial tissue. As recently as 2009, Blackberry still had 50% of the smart phone market and virtually any company of any size provided standard issue Blackberries to all of its key people. Just like with Kleenex, even if you were one of the few who weren't using a Blackberry (like me with my Treo by Palm), you often asked someone to just email to your "Blackberry." The iPhone had been introduced in 2007 but Research in Motion (the name of the manufacturer of Blackberry at the time) felt they were untouchable and that the iPhone was not going to be that much of a threat.

So, with this background, it was interesting to read that Blackbery has completely stopped manufacturing their smart phone in the wake of their market share falling to 1%. Obviously, the iPhone spelled its demise, but once the iPhone was introduced, there was a period where the market was waiting for Blackberry to make its next big move. They waited too long, and when they finally provided a significant update, it was too little, too late.

But that's not the way it is for every company that sees its original mission change dramatically.

One such company is the Sanford Ink Company of Chicago. As noted on the website Made in Chicago Museum, Sanford Ink started out as a leading manufacturer of "dipping" ink used in pens in the 19th century and into the 20th century. When the ballpoint pen was introduced, Sanford was backed up against the wall. Innovation and revolutionary thinking, though, led them to introduce the "Sharpie," which itself would revolutionize the writing instrument market. Today, Sanford ink is owned by Newall/Rubbermaid ,and the Paper Mate brand, (formerly an arch-rival is now just one more brand in their arsenal. Read the whole fascinating story in the link above.

Given all of this, is your company ready to respond and morph to address changing times, or are you in danger of going the way of Blackberry?


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The Casual Corner
The Motorcycle of the Future
Wired Magazine ran a story this week about BMW's Motorrad Vision Next 100. Although it won't be self-driving, this concept motorcycle is being designed to never tip over. This could be the norm by 2040.  Read More

Why Aren't Wellness Programs More Popular?
Most people probably want to be healthy, so why do employers have such a hard time getting employees to join in on wellness programs? Harvard Business Review offers some insights.   Read More

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