The days of quarantine may be in the rearview mirror, but for some, getting together in person remains difficult, and your company needs a great alternative to connect with customers.
Three-quarters of marketing leaders say a webinar is the best way to garner leads. It’s a solid tool for getting the word out about your company and products. You can also chat with customers personally and engage in face-to-face interaction while teaching them something of value.
Here are a few examples of creative webinar ideas from leading brands:
As a provider of heatmaps and other items for monitoring email campaigns, HotJar offers a special webinar in which speakers give “lightning talks.” These are short, five-minute discussions on specific topics using a maximum of five slides each. The speeches tighten presenters’ communication skills while giving attendees important data in the quickest times possible. Takeaway: Webinars don't have to be lengthy; sometimes, shorter is better.