Let’s be honest – traditional branches are going extinct. Some financial institutions operate under the belief that physical retail branches are no longer needed at all, and that consumers are perfectly fine with utilizing digital technology and innovation to meet all their banking needs. They’re half right. While traditional retail branches are no longer necessary for many modern consumers, innovative branches that embrace new ideas and philosophies are experiencing business growth. It’s not about eliminating branches – it’s about innovating them to adapt to modern consumers’ preferences and needs. To initiate this process, however, financial institutions must follow four key attributes for success.