Gen Z Employees: What a Great Opportunity!

by Paul Robert

Recently, in a conversation with senior credit union leaders about their strategic focus, the topic of Gen Z in the workplace came up … and it wasn’t a pretty discussion. Complaint after complaint surfaced about how Gen Zers aren’t professional enough, don’t have basic people skills, want to be hired as managers without doing their time, don’t want to put in extra hours to get the work done, etc.

As a (senior) middle-ager, myself, I lamented the frustrations and challenges along with everyone else. But then it dawned on me, “What choice do we have?” We can sit here and wallow in despair or we can accept that we need Gen Z employees if our credit unions are to survive in the future. Further and better yet, if we can crack this conundrum that Gen Z workers present, we will position our credit unions to thrive big-time in the future!

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Podcast: Building a Shiny Brand - The CHROME FCU Story

In this conversation, Jasmine Hughes, the Marketing and Community Relations Executive at CHROME Federal Credit Union, shares her journey from news media to the credit union industry. She discusses the significance of CHROME's name, its branding strategies, and the importance of community service as a core value.

Click the link below to listen and subscribe to The Credit Union Sales & Marketing Podcast on Apple Podcasts, Spotify, or YouTube!

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Four Key Ways Executives Need to Support Mission, Vision, Values

by Paul Robert

The responsibility for integrating your MVV into the culture and everything you do as an organization falls squarely on the shoulders of the executive leadership team. As stewards of the organization and leaders of the team, the executive leaders are responsible for making sure your mission, vision, and values are clearly known and lived by every employee day-in and day-out.

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Four Reasons Your Employees Need a Strong Mission, Vision, Values

by Paul Robert

Think about your favorite sports team going into the championship game: if they have a roster full of players squarely united and motivated by a shared mission playing a team with unmotivated players and a roster divided on their vision, I’m putting my money on the team that’s unified, agree? A rock-solid MVV+ along with a clear belief, understanding, and know-how will best position those players (and your employees!) to win their championship.

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Crafting a Growth-Oriented Marketing Strategy for Credit Unions

As a credit union leader, you face unique challenges in the competitive financial services landscape. Known for their member-focused ethos, credit unions have the opportunity to carve out a significant niche by leveraging tailored marketing strategies. The challenge, however, is distinguishing your credit union from the competition and expanding your member base effectively. This article delves into the components of a robust marketing strategy that can drive growth and substantially impact small to medium-sized credit unions.

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