The Challenges of Staffing the Marketing Department

by Jennifer Burns


Staffing a marketing department isn’t just about filling seats. It’s about assembling a team with the right blend of skills, perspectives, and leadership to navigate the evolving marketing landscape. There are very successful marketers who didn’t start out in a traditional marketing role, but rather came from member service or technical positions. Your career may have led you along a circuitous route, but looking back you find the skill you developed or most enjoyed at one role led you to your next. If you’re lucky enough, over time you get the privilege of doing more of what you love.
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Three Things A Leader Should Do Today

by Paul Robert

Being a highly effective leader is a learned skill. Leaders aren’t born, they’re developed. Therefore, every leader needs to consistently hone their skills and establish a regimented process. In this article, you will find three skills and processes every aspiring great leader should begin developing today.
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Podcast: Unlocking Growth For Credit Unions

In this episode of The Credit Union Sales & Marketing Podcast, Bill and Paul discuss why they decided to start this podcast and some of the essential strategies for credit unions to grow and thrive in a competitive market. They emphasize the importance of membership growth, particularly among younger demographics, and the need for credit unions to deepen relationships with existing members.


Click the link below to listen and subscribe to The Credit Union Sales & Marketing Podcast on Apple Podcasts, Spotify, or YouTube!
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Back to School: Engage Young Families Effectively

by Nicolle Hood


Back to school means something different to families in every community. For some credit unions, it means new opportunities to provide financial education to their communities. In this article from myfirstnestegg.com, learn how to improve the lives of your future members by enhancing their financial lives.
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Your Silent Competition is Winning: Is Your Bank in the Game?

by Ben Udell


It’s pretty sobering to think that “Your member loyalty isn’t as strong as you think” but this article from Marquis presents five things you should be doing right now to engage with your members and make sure they stay loyal to your credit union.
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Why the NCUA Takes Credit Union Reviews Seriously — and How Tech Can Help Manage Reputation

In today’s digital-first world, online reviews are a crucial aspect of a credit union’s reputation. They influence customer trust, impact member retention, and can even raise red flags for regulators. The National Credit Union Administration (NCUA) takes credit union reviews seriously because they provide real-time insights into customer satisfaction, regulatory compliance, and operational stability. Ignoring online feedback can lead to reputational damage, loss of membership, and increased regulatory scrutiny.
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