"The Customer Is Always Right" -- And 5 Other Myths About Customer Loyalty

Many companies struggle to create a loyalty-driven business model, and often it's because their strategy is based on common misconceptions about customer loyalty. Here are six myths to watch out for when embarking on your own customer experience improvement effort. [4 minute read]

The Perils of Personalized Pricing

The FTC is scrutinizing "personalized pricing" -- the practice of changing the price for a consumer based on personal data that a business has compiled about them. In a recent interview for this Customer Experience Dive article, Watermark founder Jon Picoult shared his thoughts about this increasingly common approach to price setting. [3 minute read]

Stop Satisfying Your Customers -- And Start Impressing Them

Bring Watermark's educational programs to your organization, and start rallying your team around a common vision for what a great, loyalty-building customer experience really looks like. Watch this preview reel to get a glimpse of Watermark founder Jon Picoult's keynotes and workshops. [4 minute video]

Missed The Last Edition Of WaterRemarks?

Did you miss out on our last edition of WaterRemarks? No worries, here's a link to access the newsletter and its lead story: "A 'CAT Scan' For Your Customer Experience."