Recently, we placed a
story about our client the Quonset Business Park in The New York Times. This is great national coverage for a real Rhode Island success story, but for us it raises the question "What Next?" Our answer: amplify the coverage to make sure as many people as possible read the story, and hear Quonset's message of job creation and business opportunity.
In January, the merger was complete. While the new entity took the
HopeHealth name, Franchitto remained as CEO and the headquarters stayed in Providence. We went right back to work - this time, securing some excellent coverage for the name change - and the merger - with interviews on
NBC 10's "Business Lunch",
Rhode Island Public Radio and other places.
More Content: Making the Case With Compelling Graphics
I had the chance to join the ranks of the pundits with an appeal to my fellow citizens to get out and vote on Primary Day, which was April 26th here in Rhode Island. Check it out here on the WPRI website.