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The Paradigm Shift - Why Creating a Positive Employee Experience is so Important in a Job Seekers' Market

Join the conversation with Nahal Yousefian, Chief People Experience Officer, MEC and Josh Vanderheide, Owner, Fieldhouse Brewing Co. on the importance of the Employee Experience...

Gone are the days when you posted a job opening and applicants flocked to apply. Today, you may be following the same hiring routine but you are not seeing results. Savvy employers understand that the paradigm has shifted - it is now an employees' market - and with it the way you approach recruitment and retention. Last year at the Tourism Conference you learned about building your brand as an employer of choice. One of the critical components of a successful employer brand is the management of your employees' experience. What are you doing to set yourself apart from others who are also vying for the attention of job applicants? How should you shift your way of thinking to address the changing needs of employees? Join go2HR and a panel of distinguished employers, who have dared to try something different, and learn how you can implement some of these approaches in your business.   

Nahal Yousefian, Chief People Experience Officer, MEC

Nahal manages the rich human talent within MEC Co-op. All MEC workplaces - stores, head office and distribution centre - are her workplace. Nahal helps ensure that people possess the attitude, skills and experience to serve their members' diverse needs. By removing barriers that prevent employees from being engaged and empowered, MEC can better deliver on its purpose. Prior to joining MEC in summer 2017, Nahal was with the multinational retailer, Tesco, in Prague, where she held several senior human resources roles. Among other points of pride, she was integral to building a service-centric culture among 120,000 employees based in Central Europe and Asia. 
Josh Vanderheide, Owner, Fieldhouse Brewing Co.

Josh is a passionate entrepreneur and creative professional with over 15 years of marketing, advertising, brand and packaging design experience. As a creative professional, he has worked with both large national advertising clients as various small to medium sized businesses across BC, helping them to bring their ideas and companies to life through brand identity strategy and design - his design work has been featured internationally in various books, magazines and websites. 

As an entrepreneur, Josh has led Field House Brewing Co. to a successful start, growing the company to over 45 employees in just over 2 years and winning awards at the BC Beer Awards, including Best New Brewery (2016), Innovator of the Year (2018) and People's choice for Brewery of the Year (Growler Awards) as well as Awards at National Canadian Brewing Awards and personally as Abbotsford's U40 Entrepreneur of the Year in 2017.  

Don't forget to check out the rest of the Tourism Industry Conference Program
as it develops!


BC Tourism Industry Awards - Nominations Open until January 11th!

The BC Touri sm Industry Awards recognize tourism industry organizations, 2018 Customer Service award winner Bram businesses and individuals who have made exceptional contributions to the province's tourism industry. Recipients provide outstanding service, exemplify best business practices, innovative marketing and deliver tourism experiences that contribute to the overwhelming success of BC's tourism industry.
Recognize a special tourism industry individual or organization by nominating them in one of the six award categories:
  • Remarkable Experiences
  • Innovation
  • Customer Service
  • Employees First
  • DMO Professional Excellence
  • Indigenous Tourism
Help us recognize the best of the best in BC's tourism industry!

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  Conference Contact

Nora Cumming, Conference Manager
Chemistry Consulting Group