Whether you are the sole owner, CEO or on the marketing team of a company, your brand image means a lot to you. It’s a facet of your organization that truly defines who you are, what you offer and even what you stand for. At the start of your company, you put a lot of thought and energy into your name and logo and came up with the perfect version at that time.
But now think about where you were when you started and where the company is today. You’ve most likely evolved or changed as the years passed and the world around you shifted to new trends. For any company, keeping up with the times is important for both your sales, employees and overall brand image.
Evolving your brand image doesn’t mean that you need to completely change the company name, logo, mission and vision. It all depends on what your goals are and how you want your audiences to see and recognize you. For example, simply changing up your color scheme could be how your brand changes. You may have started with a darker color scheme but now your organization is better defined by a brighter one. You could also change your tagline. Taglines reflect your mission and vision. If those have changed, so should your tagline.
If you feel that your logo needs to be refreshed, focus on what you want to portray to your audience. Are you looking for a more corporate look or a modern one? Take our logo for example. When Leonard & Finco started our logo was vastly different from what it is today. We looked for a design that best represented how our company should be portrayed. Looking at ideas from other companies, our logo now is a sleek, simple and modern design that we feel best shows off who we are.
The evolution of your brand also means updating your website. You should at the minimum, audit your website annually to see what should be updated and also review the overall layout. Does it reflect the vision and mission of your organization? Is it a good representation of what you stand for? Your website and logo should go together, so if you update one, you should update the other. A fresh website design is a great way to connect with new audiences while also showing your current audience that you are an evolving brand.
What worked 30 years ago may not work today, and that’s OK. As time goes on and your company evolves with new ideals, services and goals, look at how your brand portrays those changes. It’s the first thing your audience will see and recognize. Make sure it stands out.
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Please join us in welcoming Sydney Zima, the newest member of the Leonard & Finco team. Sydney joins L&F as an account assistant and works with other team members to drive successful client outcomes.
She recently graduated from St. Norbert College with a major in communication and media studies, and a minor in graphic design. She’s also a bit of a speedster, running the 200; 100; 4x100 relay and 4x400 relay, along with the long jump, on the college’s track team.
When she wasn’t studying or running in circles during college, she spent time as an intern at the Green Bay Botanical Garden and The Automobile Gallery. At both organizations, she used her design skills to create promotional materials for various events and activities. She also assisted with planning and day-of event coordination.
Sydney grew up in Oshkosh but now calls Green Bay “home.” When not at work, she enjoys camping, hiking and a variety of other outdoor activities. And, of course, watching the Packers, GO PACK!
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Name Dropping
Here's a sampling of what's going on with our clients:
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International soccer is coming to historic Lambeau Field! Newly-crowned Bundesliga and Premier League Champions FC Bayern Munich and Manchester City will be on the pitch (field) for a “friendly” (exhibition) match on July 23. It will be a full house – and the first time Lambeau has hosted an international soccer game. Should be FUN!
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Hundreds of planners from throughout Wisconsin, converged on Green Bay recently for APA-WI’s Annual Conference. This year’s theme was "What’s Next: Strategies for Planning in a World of Change". Attendees had their pick of interesting and interactive workshops, presentations and tours, including the Titletown district, downtown Green Bay and downtown De Pere. |
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N.E.W. Community Clinic celebrated the grand opening of its new $4.5 million facility located at 610 N. Broadway in downtown Green Bay. The new building houses medical and mental health services, benefits counseling and the WIC (Women, infants, and children’s) nutrition program for those that are uninsured or underinsured. The nonprofit also has additional locations providing an outreach healthcare program for people experiencing homelessness along with medical lab services, health screenings, health benefits counseling, developmental screening for children and other related services. |
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Next time you’re at Elkart Lake’s Road America, look to the sky – and you’ll see some impressive signage featuring Green Bay Austin Straubel International Airport. GRB has entered into a sponsorship with the internationally-renowned Road America, which includes signage over the track and on track barriers. A great way to let visitors know GRB is less than an hour away – which makes it easy to get to the track on time! |
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CONGRATULATIONS!
The Village of Denmark recently became the newest member of the Central Brown County Water Authority. The official agreement signing ceremony, was held in May to commemorate the occasion. Design of the connection point between the Village’s water system and the Central Brown County Water Authority system will begin this year. Construction will begin next spring, with water flowing to Denmark taps in fall 2023. |
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Leonard & Finco Public Relations was recently honored by the Public Relations Society of America – Northeast Wisconsin Chapter for its work with the Jackie Nitschke Center. The Award of Excellence in the Non-Profit Organization Campaign category recognized efforts to increase public awareness of the substance abuse treatment facility in downtown Green Bay. |
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Leonard & Finco is proud to be a part of the Healthcare Communication Collaboration Team that received PRSA’s WisCOM “Communication Team of the Year” Award. The team, comprised of public health organizations and area healthcare systems, worked tirelessly throughout the pandemic to disseminate accurate COVID information to the community that was relevant, interesting, and vitally important. |
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At the Greater Green Bay Chamber’s Business Recognition Luncheon, the Chamber presented the Healthcare Collaboration – comprised of area healthcare systems, the Oneida Nation, public health, county government and nonprofit health organizations - with a Special Accomplishment Award for its work during the pandemic. The collaboration ensured public health and safety with a coordinated pandemic response effort. |
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GLC Minerals was recognized by the Greater Green Bay Chamber with its Cornerstone Award for consistently demonstrating growth and a commitment to the community during its 150+ years. In fact, one of the founders of GLC Minerals was also a founder of the Green Bay Chamber. GLC – thanks for all you do and congratulations! |
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Don't have a crisis communication plan?
You should!
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With the speed of communication today, businesses must take steps to be prepared for a crisis. While it’s impossible to prepare for every potential type of crisis, having a well-thought-out crisis communication plan is essential.
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Quick Quote
“Communication is one of the most important skills you require for a successful life.”
– Catherine Pulsifer
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