MARKETING BUZZ
Wondering what information to share during your pre-conference campaign? Here's an idea.
by Ann Dosen
Do you have a physician expert or key opinion leader working with your company? Will they be attending a conference with you?
Be sure to let attendees know they can chat with a colleague and get answers to their questions at your booth. Tell them who will be there, why they should make a point to stop by and talk to your guest, and what day and time they will be available. Send this information out via email and make sure your reps are mentioning it on their pre-show calls.
