Are you in Orlando at SAM right now?
Come hang with us!
Join us at the Hyatt Regency in the "Rocks" bar at 5:00pm on Thursday, January 27th!

We've mentioned the importance of networking at the hotel bar in the past.

Lingering at the bar after the exhibit hall closes opens up the opportunity to have casual conversations and make connections with people you may not otherwise have a chance to.

So, at the end of a long day in the exhibit hall, pop over to the Rocks bar on Thursday night and take a few moments to "wine" down with us before you head out to dinner or back to your room.
Sales & Marketing Buzz
Video Tip Series for Exhibitors
Recently we created a series of video tips for the FPMA to distribute to the SAM 2022 exhibitors. We're sharing them with you here because even if we won't see you at SAM, you can apply these strategies to any conference you plan to attend.
Our Tips for Maximizing Pre-Show, On-Site, and Post-Show Marketing Tactics
Sponsorship and ala carte advertising options can be overwhelming. Often, companies select the same items they’ve done for the past several years. When considering where to spend your dollars, start with reviewing your goal for the conference. Be sure the options you choose will help you achieve the outcome you are looking for. Avoid doing something simply because you’ve always done it.
In this video, we discuss our ideas for advertising opportunities at the SAM conference no matter what company you are with, whether you’re new, a veteran, or trying to launch a brand new product in podiatry.
Exhibit Hall Product Theaters: Why You Should Take Advantage of This Opportunity & How to Maximize Your Investment
Selecting the Right Sponsorship or Ala Carte Options for You
Mindset Buzz
The Man in the Arena
Article written by Ann Dosen
I am repeatedly inspired by this passage from a speech given by Theodore Roosevelt in 1910. The speech was titled "Citizenship in a Republic," but would later become more widely known as "The Man in the Arena."
Do you ever find yourself frustrated with the level of competitiveness in the world? Sometimes I feel we are all too focused on tearing each other down or snickering when someone fails. Sarah and I often preach that competition is necessary and important and that we have better things to do than spend our time worrying about what someone else is doing.

"It is not the critic who counts; not the man who points out how the strong man stumbles or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows the great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat." - Theodore Roosevelt
The Campaign for Attention in the Exhibit Hall is excited to host a campaign to drive traffic to the exhibit hall and boost all exhibitors' success.

So, here’s our plan… we are going to capitalize on peer pressure. No, not really. But actually, yes. It works for elections, right? You've seen the “I Voted” stickers everywhere!

We are launching a campaign that will include all exhibitors at as many podiatry shows as we can. It’s a small, walking reminder for all other attendees, friends, and colleagues to check out some of the booths and see what’s new. Peer pressure.

Here's how this will work:
  • You request stickers from us, then we send them to you
  • You bring the stickers to any podiatry conference you are exhibiting at
  • You give a sticker to anyone that stops by your booth. Pretty soon the exhibit hall will be buzzing with stickers walking around everywhere!

Together, we can make a difference. Cheesy and cliché, I know, but it’s true. Let’s work together so we can all benefit from the improvements.

Want to participate? Click the button below to request your stickers!
Plan 3-6 Months In Advance
No More Last Minute Decisions! Effective Shows Take Time to Plan. Use Our Calendar to Make Your Calendar.
In Case You Missed It
A round-up of exhibitor content from our recent publications
Vendor Tip | January

It Takes Two to Make a Thing Go Right... Read Sarah's article with a ideas on how to pick the perfect pair to attend on-site shows - add which duo's to avoid!
Experienced Exhibitor | December 2021

Show Special Ideas | Resolutions | Fun & Games.
Travel Buzz | Orlando

There are plenty of podiatry conferences happening in Orlando this year!
Check out our Orlando Travel Tips page for ideas on what to do and where to eat while you're there.
We also have travel tips for other destinations - click here to check them out!
Stats Buzz
Poll Results
Last month, we asked you and your peers how many podiatry conferences do you plan on exhibiting at in person during 2022?
Curious about what everyone else is doing?
Here are the results...

25% of podiatric exhibitors plan to go to 25-50 shows in 2022
25% of podiatric exhibitors plan to go to 10-25 shows in 2022
50% of podiatric exhibitors plan to go to 5 shows or less in 2022

How does that compare to 2019?
Got any burning questions?
Anything you or your company is struggling with?
What kind of information, ideas, or insight would you like to see from us?
Reply to this email to let us know!
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