THE EXPERIENCED EXHIBITOR             September 2022

SALES BUZZ

Alternatives for "Show Specials"

Ann Dosen

Does everyone keep asking for a "show special" and your company doesn't offer one because of compliance or another reason?


If you can't offer a show special, here are a few ideas you can offer to DPMs at the show.


  1. Offer a supplement or resource as added value such as a how-to guide or ebook.
  2. Offer a marketing kit with templates designed to notify and educate patients about product or service you are selling to the physician
  3. Provide in-depth coding guidance in a document as well as the option to chat with an expert about specific cases.
  4. Offer one-on-one and group training sessions for the physician and their staff on how to integrate the new product into their office and treatment protocols.
  5. Set up a 15-30 minute consultation call between your new customer and a respected colleague that uses your service.


Try these ideas and let us know what you think!


Oh, and be sure to sign up for an Experienced Exhibitor Mastermind session this month to hear from your peers about what they have offered as a "show special" at their booth.

CLICK HERE TO SIGN UP FOR A SESSION


MINDSET BUZZ

Using the Enneagram to Know Your Team Strengths and Weaknesses

Ann Dosen

TLDR? Watch the video instead...


There are many different systems used to define personality types. Myers-Briggs, DISC, Love Languages, StrengthsFinder, Enneagram – just to name a few.


At a few of the companies I’ve worked for, we’ve had consultants come in and help us figure out our types and how that impacts the way we work and how to work with the people around us. I’ve done Myers-Briggs and DISC and they both do help tremendously. It’s just like a diet – all diets work, the key is you have to stick with it and commit, which is where many of us fail. Then I heard about the Enneagram and I think it’s my favorite. One of the differences is that is really gives you an idea of your darker side, the part that needs work, that you need to watch out for.


What is the Enneagram? The Enneagram is an ancient personality-typing system that teaches there are nine basic personality styles in the world. Each of those types has an unconscious motivation that powerfully influences how that type acts, thinks and feels every day at any given time.


Once you know your Enneagram number and understand what it means, you can use that information to be a better leader, a better person, a better business partner… You can also use it to understand parts of your personality that you should be aware of to work better with others.


The Enneagram can teach you what makes people tick. The Enneagram shows that what is best about you is also what is worst about you; and what is worst about you is also what is best about you.


A group of researchers at Cornell University did a study of high-performing CEO’s to find out what made them successful. The answer? The key predictor of success among leaders is self-awareness. Self-awareness is the ability to observe, monitor, and regulate the way you act, think and feel. How is your personality functioning? How is it affecting other people? How is it affecting your decision making?


To figure out your Enneagram type, we recommend going to ianmorgancron.com


In my experience, the paid type indicator tests are the most accurate. The free ones are good too; but use them as a comparison.


OK, so let’s break down each of the 9 types. We will keep this very high-level but I encourage you to take a deep dive into the Enneagram once you know your type and the types of the people around you.


Ones. The ones are the improvers. The perfectionists. The unconscious motivation of the one is a need to perfect themselves and others in the world. They have a desire to be very good people because they believe the world punishes people who are bad and rewards people who are virtuous.


Twos. The twos are the helpers. They are warm, supportive, generous, servant hearted. Their unconscious motivation is really to be liked. They want to be appreciated. They are also the most interpersonal number on the Enneagram. But, when they aren’t doing great, they can use helping and meeting the needs of others as a calculated way to win the appreciation and approval of others. The word spite comes to mind.


Want to know about threes, fours... all the way to nine?

CLICK HERE TO READ THE REST

EXPERIENCED EXHIBITOR MASTERMIND

Resumes this month

The place where leaders, innovators, and people who make things happen gather.


Join us for another groundbreaking round of Experienced Exhibitor Mastermind! Sessions are offered at a few different times. Select the day and time that works for you. 


CLICK HERE TO SIGN UP FOR A SESSION

Theme: Learning and adapting.


Topics to discuss: We've been back to mostly in-person meetings for over a year now. What have we learned? What ideas have we tested? What is different now than in 2019 and before? How has our budgeting and planning changed as related to trade shows?


Purpose of Experienced Exhibitor Mastermind: We collect data, surveys, feedback and ideas to share with podiatric conference organizations so they are able to make positive changes to their trade shows that will benefit both attendees and exhibitors. This project will NOT be a bitch-fest. The goal here is to come up with ideas and suggestions and give feedback on what works. If we simply hosted a complaint forum, that wouldn't benefit anyone. 


Special thanks to the Florida Podiatric Medical Association (SAM conference) and Kent St. University Continuing Education (August & November conferences) for their support of this project.

SAM23 REGISTRATION COMING SOON


WHERE IN THE WORLD WILL ANN & SARAH BE?



Weil Foot & Ankle Institute Retreat | November 4-5 | Chicago, Illinois


Kent State Southeast National | November 17-20 | Orlando, Florida


Florida PMA SAM 2023 | February 2-5, 2023 | Orlando, Florida


We're looking forward to seeing you out there!

Annual Corporate Sponsorships


We are about to open up our sign-up and renewal period for our annual corporate sponsorship.


Each year we partner with 12 sponsors and offer them a unique marketing package including webinars, newsletter ads, featured emails, and much more.


If you would like to be notified when our registration opens up for 2023, please click here to visit the webpage and complete the form.


CHECK THIS OUT

A podcast I just discovered

Ann Dosen

You know I love podcasts. I recently found a new one I've been listening to non-stop... The Art of Online Business” hosted by Rick Mulready.


I understand most businesses are product or service based but we all have an online presence and should be working toward improving the online aspect of our businesses.


This podcast was in my “suggested” podcasts and I’m so glad I found it! Rick is up to 639 episodes so it’s not like it is new to the scene. I’ve listened to about 10 episodes so far and I’ve learned something in each one.


I have learned a few new things to try to increase our webinar “show up rate”, I’ve learned ideas for our next launch process, I’ve learned how to increase our email open rate, and much much more. I encourage you to check it out the next time you are looking for some inspiration.

PLANNING MAKES PERFECT
Effective Shows Take Time to Plan.
Use Our Calendar to Make Your Calendar.
IN CASE YOU MISSED IT
A round-up of exhibitor content from our recent publications...

Always say "yes" to a special event | August 2022 Newsletter


Click here to read.

Milk Your Meetings | September 2022 Newsletter


Click here to read.

Experienced Exhibitor | August 2022


Click here to read last month's issue.

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