The draft 2025 NYS Tourism Conference Agenda is now available. Please note that the programming is subject to change. View the agenda

Donate a Travel Package or Gift Item Today

Support the 2025 Scholarship Auction! We are requesting donations from New York State tourism destination, accommodation, attraction, dining & entertainment suppliers to be used to raise dollars for the 2025 Destinations of New York State Travel, Tourism, Hospitality & Culinary College Scholarship Fund.

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FLXperience FAM Tour

Tuesday, April 22 | Canandaigua & Geneva

The Finger Lakes Visitors Connection team and NYSTIA invite you to join your tourism colleagues in exploring the cuisine, culture, and history of Canandaigua or Geneva! Choose between two unforgettable tours and explore unique destinations in the beautiful cities of Canandaigua, New York and Geneva, New York. After the tours, continue to explore downtown Canandaigua or keep the party going at Val's retirement party! Register Now

Speaker Announcement: Bridget Cerrone, Advance Media New York

Running a sweepstakes or contest is a fun and effective way to boost campaigns, especially in the awareness and consideration stages of the sales funnel. Bridget Cerrone, Senior Marketing Strategist at Advance Media New York, will share innovative strategies for generating leads and engaging potential travelers through interactive contests. In her session, Interactive Lead Gen ... That's Fun!, she’ll highlight successful case studies from across the state and beyond, while also exploring how to collaborate with local partners to maximize reach and impact. About this Session

🗞️ NYSTIA News

This multimedia marketing program offers you the opportunity to leverage support from this initiative and Expedia's reach to cost-effectively target your messaging and book travel from qualified travel shoppers! Act now to access this 2025 marketing initiative.

Insertion Order Deadline: March 31, 2025

Materials Deadline: April 14, 2025

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Leah Gary

Senior Regional Sales Manager

Join us for our fourth annual New York State Travel Trade Marketplace & Networking Reception, curated by Alon Tourism Solutions, for an interactive sales opportunity to showcase your destination or tourism business and share your pitch with key domestic and international inbound travel trade buyers. 

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Nominate for the 2025 NYS Tourism Excellence Awards

The 2025 NYS Tourism Excellence Awards is the premier recognition program for New York State's tourism industry. Nominating is a once-a-year opportunity to recognize the amazing work you and your colleagues do every day to advance New York State tourism. 

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• In case you missed the insightful discussion last week, please see the replay link from the Effects of Tarrifs on Canada-US Tourism: Panel Discussion with Travel Industry and Media podcast episode from Travel Alliance Partnership.
• Have you explored NYSTIA's Advocacy Action Center? Stay up-to-date on legislation, contact your representatives, and share advocacy actions!

NYSTIA is committed to bolstering your advocacy efforts with the new and improved NYSTIA Advocacy Action Center! Do you have an advocacy action that needs to be shared? Please contact us!

The Albany/Upstate NY Skål meeting welcomed new officers Greg Marshall & Kelly Blazosky, along with new and prospective members. Discussions covered 2025 goals, partnerships, and member engagement. Join them on April 23rd at 6 PM in Canandaigua during the NYSTIA Conference for a special event introducing future Skål members to our global network. A virtual networking session is also planned for May—stay tuned for details!

The Erie Canalway National Heritage Corridor has announced that applications for Mohawk Valley Historic Rural Revitalization Grant Program have reopened through June 30, 2025, or until all remaining funds are awarded...



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Join experts and enthusiasts from across the globe in Buffalo from September 21-25 to share innovative practices, discuss challenges, and look to the future of canals at the 2025 World Canals Conference. Be part of the conversation!



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Each year, the New York State Economic Development Council recognizes the achievements of its members who have made an impact on their local and state economy. The NYSEDC Awards ceremony will take place on May 21, 2025 at the NYSEDC Annual Meeting in Cooperstown. Nominations close on Friday, April 18, 2025.



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Drive visitation and increase visitor revenue! With a 50% match in media value from Sojern, your destination is eligible to receive a 2:1 value on your investment towards a digital campaign focused on travel intenders. Through their robust data partnerships, AI and machine learning technology, Sojern identifies travel intenders at key points in their booking journey to put the right message in front of the right audience at the right time. 

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Achieve your marketing objectives with the power of Adara’s 2.1 billion digital identities sourced from over 270+ travel and entertainment data partnerships such as Marriott, Choice, Wyndham, Kayak, OpenTable, Ticketmaster, and more! With the power of their data sources, Adara helps you acquire new high-value visitors/customers and activate repeat visitors/customers through managed media campaigns.



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No new job postings have been submitted this week, but be sure to view the open positions on our NYS Tourism Careers Page.

Become a Member | Join the Partnership Community

Volunteer at a 2025 Travel Show | Submit a Workshop Proposal

Be a 2025 Tourism Champion | New Yorkers: Take Your Vacation Toolkit

WHAT WE DO TOGETHER:

Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.