Inch by Inch, Step by Step: Broadcast Marijuana Advertising, Maybe
The U.S. House of Representatives, through the Fiscal Year 2023 Financial Services and General Government appropriations bill, included language that would prohibit the FCC from taking action against broadcasters that accepted cannabis advertisements consistent with the law of the state in which the station is licensed. The bill now awaits legislative action by the U.S. Senate.
Plain English translation: since medical marijuana is legal in Pennsylvania, should Congress adopt this budget bill, Pennsylvania broadcasters would be able to accept medical cannabis advertisements. However, the provision would only be in effect for the next federal fiscal year and it would have to be re-adopted every year going forward. Not the best regulation but at least it's a start.
Additional efforts to legalize marijuana more broadly in federal law are also being introduced. PAB is on the forefront as part of a coalition working on this issue in Congress.
So don’t unleash your sales representatives in this new venue yet. But, stay tuned.