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The LEGO SERIOUS PLAY community has a long, collaborative history with Dr. Keith Sawyer, one of the world’s leading experts on creativity, art and design.
Our mutual admiration began with Sawyer’s book “Group Genius, the Creative Power of Collaboration”. This landmark book debunks the myth of the “lone genius”. Throughout history, the truth of our most innovative creations and inventions are stories of “group genius”, and this becomes truer every year as teams become larger and more complex. LEGO SERIOUS PLAY (LSP) was developed based on an understanding of the creative power of combining and integrating the best thinking of a number of people.
Another of Sawyer’s books, “Zig Zag”, became the inspiration for a series of specialized LSP workshops. In my exclusive interview with Sawyer, he shared that at least two of the eight creativity steps he outlines in “Zig Zag” will resonate with LSP users. The two steps he highlighted were Play, for obvious reasons, and Make based on the well documented research on how making ideas concrete greatly contributes to successful creative processes.
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