The Worldly Marketer
March 2016 edition

From the Blog:

The Mind-Boggling Potential of Global D-Commerce

D-commerce is becoming the term of choice for businesses that deal in purely digital products or services. It's a brand new business model where the whole customer journey - everything from brand awareness to product selection, payment processing, delivery of the product or service and customer support - takes place entirely online. For today's entrepreneurs, D-commerce holds opportunities that have never been seen before. And the global potential is truly mind boggling.  Read the article.

Social Tip
of the Month

March Tip:
Don't underestimate the global reach of Twitter!

Twitter has been in the news a lot lately. Investors are concerned that its growth seems to have tapered off, at least in the U.S., and that it still hasn't figured out a revenue model as effective as, say, Facebook's. Proposed changes to Twitter's micro-blog format have even loyal proponents predicting its sad and slow demise. 

But a recent post from the GlobalWebIndex blog challenges this pessimistic view, and offers three data-driven arguments why Twitter should not be written off, especially in an international context:

  1. It's globally popular: Twitter is still the 4th most used network in the world, with 21% of Internet users active there. 
  2. It gets high engagement: half of active Twitter users say they access the network at least once a day.
  3. It boasts high visitation rates: over the course of a month, 42% of online adults visit Twitter for its publicly-accessible content. (This is facilitated by the fact that they don't even have to log in, unlike with many other networks.) By world region, Twitter is most visited in the Middle East & Africa (53%), Latin America (53%), and Asia-Pacific (48%).
So let's not be too quick to dismiss Twitter. It's a well-established network internationally ( 35% of its ad revenues now come from overseas markets), and it's still growing. In Japan, it's actually growing faster than Facebook.

Are you on Twitter?
Find me there at  @KathrinBussmann  and @Verbaccino !

International & Global Marketing News

Here's a selection of noteworthy articles from the past month.

McKinsey:
by Chenan Xia.

Econsultancy:
by Jack Simpson.

Pew Research:
by Jacob Poushter.

Quartz:
by Joon Ian Wong.

Brand Quarterly:
by Bruno Herrmann.

The Next Web:
by Joe Hyrkin.


You'll find many  more current articles  on international business and global marketing issues in the  Verbaccino Flipboard  magazine, which I update throughout the week.

#Holiday HeadsUp
for March 2016

Below are just a few of the many special holidays and observances coming up around the world this month.

For the complete March 2016 calendar,   click here .



  • March 7: Maha Shivaratri (Hinduism)
  • March 8: International Women's Day
  • March 14: White Day (Japan, South Korea, Taiwan & China)
  • March 20: Nowruz (Persian New Year)
  • March 23: Holi (Hindu Festival of Colours)
  • March 27: Easter Sunday (Western Christianity)


You can download this calendar as a PDF document  by clicking on the link, above,  and selecting "Save Page As".

Get more details about any holiday or observance on the calendar
by clicking on the specific entry.

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