Hashtags help new readers—and potential customers—discover your content on social media websites. They organize content into categories, so it’s easier for interested parties to find. And what more could marketers hope for than effortlessly connecting with highly engaged new audiences?

But it’s simply not going to work if you just stick a bunch of random, unrelated hashtags on to your post. One question that we get asked all the time at Mad 4 Marketing is: How do I know which hashtags to use to boost engagement?

We’ll answer that, in brief, here:

• Search Yourself

The first step is to search for topics relating to your company or the topic you’re writing about. See what content comes up first and explore the hashtags those posts use. From there, choose the more niche hashtags rather than the most board: For example, choose “#emailmarketing” rather than just “#marketing.”

• Try Tools

Tools like Hashtagify, RiteTag, and TikTok Creative Center help you discover trending hashtags based on real-time data. They show how frequently hashtags are used and how much engagement they’re generating, so you can avoid overly saturated or outdated tags.

• Refine by Results

Some trial-and-error will help you determine the best recipe for success for your specific brand and content style. Once you’ve identified some great suggestions, try them on your posts for a while to learn which ones induce the highest level of engagement. Drop what doesn’t work and focus on the best-performing hashtags—eventually, you’ll have a custom list of what works best for you.

For a more personalized response and more info about how to make the most of your social media marketing, reach out to us directly #anytime.

Mad 4 Marketing conceived and executed UTA’s “Certainty” campaign from the very first brainstorm to the final deliverable. Our mission: showcase NEXTGEN, the industry’s premier all-in-one payment processing suite, and drive real results.

A huge shout-out to our creative team, led by Stu Dornfield and Anne Grigsby, for turning bold ideas into standout assets:

• Attention-grabbing social graphics
• Precision-targeted email series designed to spark conversations
• Conversion-focused landing page optimized for lead capture
• Pocket-friendly palm cards perfect for in-person demos

Explore the “Certainty” campaign and discover how NEXTGEN is transforming the way businesses handle payments!

We were honored to sponsor the Tower Forum's event featuring Katie Phang and moderator Tom Hudson, who led an insightful conversation about how media continues to evolve in today’s fast-paced world.

We also had the opportunity to present how we help clients adapt and thrive in today’s dynamic marketing environment—highlighting real-world examples from incredible partners like Jungle Queen, John Knox Village, The Las Olas Company, Plunge Beach Resort, and Fort Lauderdale Water Taxi.



A big thank you to Tower Forum for hosting such an engaging event and to everyone who joined us for the conversation. We love being part of a community that values innovation, insight, and impact.

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