The Home Visiting Central Intake Bulletin
Central Intake e-newsletter for Home Visiting providers
March 2020
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Welcome back to The Home Visiting Central Intake Bulletin, and thank you for the work you do in supporting families across Ohio!
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COVID-19 information shared with referral sources
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It is important that referral sources across the state know Help Me Grow services are still available for pregnant women and families who may be especially vulnerable during this uncertain time. We value the knowledge and support you provide, and want to continue connecting families with your services, especially now.
Click here
to view our email sent to referral sources regarding the COVID-19 crisis.
Click here
to download the Help Me Grow Central Intake COVID-19 Q&A.
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Outreach staff is still working during this time to spread awareness of Home Visiting in local communities across the state.
Staff will still be canvassing to potential referral sources; but
instead of in-person, it will be done
via email, phone, and mail. Meetings and presentations will be offered virtually using WebEx, GoToMeeting, Zoom, etc. Staff have also started researching summer outreach events, as well as organizing baby showers and other events for later in the year.
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Central Intake and Referral has ramped up its advertising efforts to include:
- More than 100 billboards across the state
- NPR and PBS radio spots (along with digital advertising on public media websites)
- Parent and family magazine advertising
- Digital advertising in OEI communities
- BMV advertising (on hold until reopened)
- Pharmacy bags
- Cart sanitizer units (see image)
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Future statewide advertising and outreach may include:
- Additional grocery store advertising including shopping carts, backs of store receipts, and shelving ads near pregnancy test, diapers, and vitamins
- Advertising directed toward Ohio's Hispanic population
- More digital and social media advertising throughout the entire state
- Streaming radio ads
- Web ads on medical professional websites such as American Academy of Pediatrics and Contemporary OB/GYN
- Flyers posted at restaurants open for pick-up/delivery, food banks, and school lunch/breakfast pick-ups, when allowed
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Marketing and Communications Research Update
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Bright Beginnings is pleased to be contracting with
Level 7
, a qualified marketing and communications firm with proven success in the public service sector, to support its marketing and communications initiatives related to Help Me Grow.
Level 7 is tasked with reviewing Ohio’s early childhood landscape by conducting research to help inform messaging and community engagement plans, and identifying strategies to implement and evaluate the marketing and communications strategies for Help Me Grow and Help Me Grow Home Visiting.
Level 7 has already facilitated meetings with key stakeholders, and will start conducting qualitative research, such as focus groups, and quantitative survey research during the fourth quarter.
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SFY20 Second Quarter Referral Data
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Help Me Grow Central Intake & Referral processed
9,661
Home Visiting system referrals during the second quarter of SFY20. There was a total of
30,203
home visits conducted in the second quarter across the state.
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There was a
20 percent
increase in program referrals made to Home Visiting providers during the
second quarter of SFY20
when compared to the
second quarter of SFY19
.
Of the 9,661 Home Visiting system referrals,
5,766
were for pregnant women with an average gestational age of
22.4 weeks
. Nearly 60 percent of the program referrals were for pregnant women and 51 percent of those women were first time moms.
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Census 2020: Counting Young Children
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It is important families still complete the Census during this time.
Did you know that nearly five percent of children under five were not counted in the 2010 Census? That was the highest of any age group!
The 2020 Census will help determine how more than $675 billion in federal funding is distributed to communities for the next decade. That includes funding and support that goes towards early childhood development programs.
U.S. Census Bureau research shows that young children are not included in census responses because there is confusion about who to count. Here are some tips for helping families complete their Census:
- Count children in the home where they live and sleep most of the time, even if parent does not live there.
- If a family just had a baby who is still in the hospital on Census Day (April 1, 2020), count the baby at the home where he or she will live and sleep most of the time.
- If children spend time in more than one home, count them where they stay most often. If time is divided evenly, count them where they are staying April 1, 2020.
- If a child is being cared for by a family member or family friend, and the child doesn’t have a permanent place to live, count the child where he or she is staying on April 1, 2020, even if it is temporary.
- If you are unsure, count them. The Census Bureau has developed new ways to identify duplicates.
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Did you know?
Families can receive both Home Visiting and Early Intervention services!
If you are currently serving a child and there is a concern about his or her development, make a referral for Early Intervention!
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We are all concerned about the impact the COVID-19 virus could have for pregnant women and families throughout Ohio. We appreciate the Ohio Department of Health’s leadership, and are glad to partner with them and providers to get families connected to support during this unprecedented time.
If you have any questions regarding the information in this email, contact us at
info@helpmegrow.org.
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