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Digital Marketing


Hi Cindy,

Happy New Year! January is an excellent time to take stock of your marketing program. Are you prepared for 2023? See below for helpful articles on what is going on NOW in marketing.


If you use Constant Contact for your email marketing, be aware that the 'text to join' feature is going away. It's a great feature, but they must retool the product to align with current phone regulations, and they will have something similar in the future.


Let me know if you have marketing questions or if you need assistance with your digital marketing. We can help create a successful marketing program for you.



Cindy Neky

Marketing Pathways


My LinkedIn profile

Our Favorite Stuff

5 Essential Elements for a Great Newsletter

Engaging, informative e-newsletters can help achieve many content marketing goals. Yes, even now, multiple decades after email’s heyday as the shiny, new thing

I can give you the statistic on how many content marketers use email newsletters from our latest B2B research – but do you really need it...


Social Media Marketing Trends for 2023: Predictions From the Pros

Want to discover emerging marketing trends that you can put to work right away? Wondering what top marketers think will matter in 2023? 

In this article, 28 marketing experts share their predictions to help you remain relevant and gain a competitive edge.

2023 Content and Marketing Strategy Trends

#1: Short-Form Video Leads Content Mix

Without question, the one major platform shift that’ll quickly separate the brands that succeed and those that fail in 2023 is going to be short-form video. 

Even LinkedIn is shifting to...

How to Keep People Watching YouTube Videos to the End

Why You Should Create Long-Form, Engaging YouTube Content

Social media marketing is all about building relationships with your audience. You want to project a relatable image and tell stories that are meaningful to potential customers.

Long-form video content gives you the space to tell those stories and build those relationships. The proof is in...


More Than a Website Design Company

One thing we’ve noticed over the years is that there are Website design companies that create sites for small to medium-size businesses that only work on the creative side of a Website. The site looks pretty and is functional, but they don’t add real power to the site by including professional Search Engine Optimization (SEO). That’s one of the additional services we offer that...Read More>>>

Build out your packing list: Preparing for the 2023 marketing journey

When we countdown to midnight, break out our noisemakers and sing “Auld Lang Syne,” it symbolizes a new beginning. And as marketing leaders, it’s our job to decide where that beginning will take us—and how we’re going to get there.

This year, the future is fuzzier. There’s so much outside of our control that will directly affect our outcomes and tactics. We can’t control consumer spending or the economy at large. We can’t control algorithm changes or...Read More>>>

Repetition in Advertising: The Impact of Frequency on Your Marketing Strategy

In today's saturated market, it's more important than ever to make sure your marketing strategy is on point. And a big part of that is frequency: how often you reach out to your target audience can have a big impact on your overall success.

If you're not careful, you can end up bombarding them with too much...Read More>>>

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