The Industry's Ongoing Response to COVID-19
Our industry continues to provide content and connectivity to millions of customers, and we are proud to support the efforts of our stakeholders to enable people to continue to be productive and engaged citizens. Below are some examples of what cable, media and technology companies are offering, updated since
our last communication
on April 2.
introduced premium pay for customer-interfacing field service and retail employees and has increased the complimentary internet data speed offering it provides to employees to 200Mbps.
launched “We’re With You,” an initiative that offers free programming, including the first half of Season 10 of
The Walking Dead
and full seasons of IFC’s
Baroness von Sketch Show,
as well as a variety of spots meant to encourage viewers.
compiled a directory on its website called
in an effort to direct customers to local restaurants affected by the pandemic.
established a COVID-19 relief fund in partnership with United Way Worldwide to support African Americans that have been severely impacted by the COVID-19 pandemic.
has been paying its techs “Purpose Pay” (same as hazard pay) “because they’re fulfilling our purpose of keeping our communities connected.” The company also donated to Meals on Wheels and numerous local food banks across its footprint. Company associates have banded together to make masks for first responders, send gift baskets and hot meals to first responders, and donate books to senior centers.
will increase its minimum wage to $20 an hour, up from $15, over two years, accelerating a plan already under discussion. Frontline workers will receive a retroactive raise of $1.50 immediately, as well as the same amount next March, due to their vital services during the ongoing pandemic.
senior executives including CEO Brian Roberts, Comcast Cable CEO Dave Watson and
CEO Jeff Shell are donating 100% of their salaries to charities to support coronavirus relief efforts. A few weeks ago, the company began offering additional compensation to employees who interact directly with customers and set aside $500 million for employees whose jobs have been affected by the coronavirus. Comcast has also made on-demand programming for more than two dozen entertainment networks and SVODs available for free.
the advertising arm of
is offering local restaurants free TV advertising to assure patrons that they remain open for takeout or delivery services.
will broadcast five matches from the League of Legends' 2020 Championship Series Spring Split Playoffs through April 19.
with home network tips for consumers, providing advice for optimizing in-home connectivity as well as links to additional resources, including
internet services offered by broadband providers.
will offer free internet and WiFi for 60 days to all qualifying low-income households — including students in low-income households who do not already subscribe to their internet service and who enroll in the Internet First program.
encourages viewers to
with a collection of fan-favorite programming available to stream for the first time with no subscription required on HBO NOW and HBO GO. Offerings include iconic series such as
The Sopranos, Veep, Six Feet Under
CEO Rocco Commisso issued a statement promising all 4500 of the company’s employees that Mediacom intends to continue providing them with employment, pay and benefits through at least May 31.
member companies committed to over $100 million in public service advertising through June to help prevent the spread of COVID-19 and educate consumers about the impact of the pandemic.
Noggin, Nick Jr.’s
service for preschoolers, will extend the trial period from seven days to a month for all new users, and
will also extend to a month.
is teaming with the Salvation Army for the “Sinclair Cares: Your Neighbor Needs You” initiative to help those financially impacted by the pandemic.
has donated funds to five food pantries within the operator's footprint. The company is supporting relief efforts in North Carolina, Oregon, Tennessee, Utah and Wisconsin.
extended trial periods for two of its streaming services in the Americas, beginning April 13. The company intends to scale up All Access by adding 30,000 TV episodes from Nickelodeon, Comedy Central, and the Smithsonian Channel, as well as 1,000 movies from Paramount Pictures.
Sesame Street: Elmo’s Playdate
special across HBO, HBO Latino, TBS, TNT, truTV, Cartoon Network and Boomerang on April 14 at 7:00 pm.
has made its
online distance learning library
available to members and non-members for 30 days, giving free access to high-quality leadership development programs 24/7 (see article below for additional details).
has instituted a temporary pay increase for essential field staff and has enhanced its paid-time off policy to include 10 additional paid days for employees diagnosed with the virus.
Please send updates on your company's efforts to
Sources include: ACA Connects, Cablefax Daily, CTAM SmartBrief, NCTA - The Internet and Television Association, various corporate websites and social media accounts.