EVALUATING & IMPROVING THE PLACE, THE PROGRAM, AND THE FAN EXPERIENCE
The Innovation Group, a
research and advisory firm in the gaming, entertainment, hospitality, tourism and leisure sectors, has developed a comprehensive approach to improving the places games are played and the energy and excitement they maintain.
A 360° VIEW OF GAMEDAY
Through a careful analysis of the offerings and experiences at stadiums and arenas in combination with fan-based customer research, The Innovation Group creates lasting impacts for teams and fans alike. Our approach is comprehensive, touching all areas of the fan experience, from social media and connectivity to food & beverage and retail, as well as ingress/egress, ticketing, entertainment, sound & music, and more.