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The Issue for Rebels

Hey! I'm glad you're here and this email landed in your inbox. I hope you'll find something useful here and if you do I would love to hear about it! All you have to do it reply to this email and tell me what you think.

Be sure to scroll through to the end - there's content for Podiatrists, Meeting Planners, and Vendors/Exhibitors sprinkled throughout this month's Insider Newsletter!

Talk soon,

Ann Dosen

Doing the impossible - like herding cats.

Avoid Being Too AI Obvious

Ann Dosen

By now you've had a chance to use ChatGPT (or a different AI model) to write something for you. Maybe it's a blog article, or an email, or a social media post. You may even be able to recognize social media posts that were generated by AI - they have a distinctive look unless you give it specific instructions.

There are many custom GPTs out there that can help you determine what your "voice" is by analyzing your writing and perhaps in the future I'll share my tips for that.

Right now I want to share an easy way to help your content be more authentic. You need to tell your AI model (GPT) not to use words that are overly used in AI content.

I'm going to share my secret paragraph that I include in any prompt I use to tell ChatGPT not to use certain words.

I give ChatGPT my prompt (tell it what I need help writing), then I give it instructions on the "voice" I want it to use ("Write with the following style, voice, and tone: [insert your brand voice]"), then I tell it not to use these bad words:

"Avoid overused AI jargon words such as: transform, profound, evoke, elevate, discover, explore, boost, craft, delve, unlock, enlightening, insights, transformative, leverage, game-changing, aim, unprecedented, synergy, innovative, literally, unique, amazing, iconic, disruptive, empower, utilize, phenomenal, state-of-the-art, extraordinary, paradigm shifting, indispensable, quintessential, groundbreaking, flourish, unleash, enthusiast, deep dive, skyrocket, shedding, dive in, blueprint, mastery, master, keen, Accordingly, Additionally, Arguably, Certainly, Consequently, Hence, However, Indeed, Moreover, Nevertheless, Nonetheless, Notwithstanding, Thus, Undoubtedly, Adept, Commendable, Dynamic, Efficient, Ever-evolving, Exciting, Exemplary, Invaluable, Robust, Seamless, Synergistic, Thought-provoking, Utmost, Vibrant, Vital, Efficiency, Innovation, Institution, Integration, Implementation, Landscape, Optimization, Realm, Tapestry, Transformation, Aligns, Augment, Embark, Facilitate, Maximize, Underscores"

BONUS - be sure to remove excessive emojis and bullet points. ChatGPT loves emojis and bullet points and they are a dead giveaway.

'Tis the Season... For Fungus Treatments

Offer your patients a drug-free, non-invasive solution to the season’s most challenging obstacle: onychomycosis.

The Remy Laser is 510-K and FDA cleared to treat a wide range of foot/ankle treatments, but one of it’s most popular between both DPMs and patients is fungal nail.  With over 1,000 Remy Lasers placed across the US and the UK, toenail fungus finally has something to fear! Click here to read more

Become a Scurvy Elephant

Why Podiatrists Need to Embrace Their Inner Disturbing Element

Ann Dosen

My friend Dr. Richard Cowin recently shared the most delightfully misheard childhood story from Wayne Dyer—and I haven’t stopped thinking about it since.

Little Wayne comes home from school and says, “My teacher called me a scurvy elephant.” Confused, his foster mom calls the school, and the principal sets the record straight: she actually said “disturbing element.” But honestly? Wayne’s version is better.

That beautiful misunderstanding became a philosophy—for every rule-breaker who was never built to color inside the lines. And frankly? Thank God for that. Because what medicine needs is more scurvy elephants.

What’s a Scurvy Elephant? It’s the clinic owner building a thriving cash-pay model. The DPM pushing back when told to “stay in their lane.” The doc mastering minimally invasive surgery despite the side-eye. The podiatrist refusing to accept “JV team of medicine” status.

Scurvy elephants aren’t here to play nice. They’re here to disrupt.

What Can You Disturb Today?

Check where you’re leading with fear—undercharging, overbooking, saying “yes” when you mean “hell no.”

Normalize wanting both impact and income. Patient outcomes and time with your family. You’re allowed to want more.

Rewrite your systems. Rethink your values. And speak the damn truth—on stage, online, and behind closed doors.

If you’ve ever felt out of place in medicine… If you’ve ever wanted to lead louder, charge more, or burn down a system that tells you to settle… You’re not the problem. You’re the pattern interrupt.

You’re a scurvy elephant.

Now go stir something up. And if you want backup? PodiatryMeetings.com is right behind you. Trunk up, confidence high, ready to disrupt.

ACFAP INTERNATIONAL PEDIATRIC FOOT AND ANKLE SEMINAR

Calling all podiatric pros: mark your calendars and pack your hiking boots—because the 2025 ACFAP Annual Seminar is coming in hot, and it’s going to be legendary. From September 18–20, ACFAP is celebrating the 10th annual event in Estes Park, Colorado, right outside Rocky Mountain National Park. Yes, it’s jaw-droppingly gorgeous. And yes, we planned a pre-seminar park tour that’s equal parts professional networking and "Wow!”

This isn’t your average sit-and-snooze conference. We’re talking powerhouse lectures from world-renowned experts like Dr. Mitzi Williams (lesser digit deformities), Dr. Patrick DeHeer (MIS & juvenile bunions), and Dr. Louis DeCaro himself, tackling toe walking, tarsal conditions, and more. You’ll get cutting-edge content across physical therapy, biomechanics, special needs care—you name it.

And the workshops? ACFAP offers hands-on sessions in biomechanics, dermatology, and bracing. Plus, the signature Pediatric Speed Pearls will have the entire audience chiming in with rapid-fire tips you can actually use on Monday.

Add in 15 top-tier corporate sponsors, an unbeatable mountain backdrop, and a location less than an hour from Denver International Airport, and you’ve got the can’t-miss pediatric foot and ankle event of the year.



Register now at acfap.org Space is limited, the views are epic, and the knowledge you’ll walk away with? Worth every step.

Dr. Louis J. DeCaro invites you to register for the 2025 American College of Foot and Ankle Pediatrics Seminar

The PodiatryMeetings.com Icons & Innovators Award

Nominate an industry icon or innovator who deserves the spotlight. Could be a physician, conference organizer, or vendor rep. Let's celebrate people raising the bar - and lighting it on fire. This is for the visionaries. The rebels with receipts. The leaders who leave legacies.

Icons and Innovators isn’t just a title—it’s a mark of distinction. This exclusive recognition is reserved for trailblazers, game-changers, and visionaries who don’t just follow industry trends—they set them. These are the individuals and companies redefining excellence, pushing boundaries, and leaving an undeniable impact on their field.

Earning a spot in Icons and Innovators means more than just standing out—it means standing above. It’s a tribute to those whose ideas, leadership, and ingenuity shape the future, inspiring others to aim higher, think bolder, and create lasting legacies.

Only the best make the cut. Do you have what it takes?

CLICK HERE TO NOMINATE AN INDUSTRY ICON

Register and attend any of the webinars listed below and you'll be entered to win one of three $300 cash prizes!

But wait... there's more. You get one entry per webinar you attend PLUS an extra bonus entry (that's two for one) when you attend the Marketing webinar with Dr. Chris Milkie on April 7th.

So be sure to register and mark your calendar for the dates listed below... unless you don't like cash.

April 7: Dr. Chris Milkie presents "Marketing Secrets That Deliver: Evidence-Based Marketing Secrets to Grow Your Practice"

April 14: Dr. Douglas Sanford discusses "Yeah, the Remy Does That. Class IV Laser Neuropathy Treatment Protocols and Case Studies."

April 21: Let's Talk Cash... Services, That Is. Sponsored by AIMx Podiatry

CLICK HERE TO REGISTER FOR THESE UPCOMING WEBINARS

UPCOMING PODIATRY CONFERENCES

THE INDUSTRY'S MOST COMPREHENSIVE EVENT RESOURCE

click images below for upcoming meetings

CLICK HERE TO VIEW THE COMPLETE CALENDAR

Conference Reviews are getting an upgrade

Don't forget - all reviews (new and old) will be available for viewing on PodiatryMeetings.com again very soon as the migration from the old system to a newer automated system is almost complete.

Get ahead of the game by asking your attendees and exhibitors to submit a review about your conference.

CLICK HERE TO RATE A CONFERENCE

Did you know?

The #1 page on PodiatryMeetings.com is the calendar page and the top growing pages every month are specific event listings. Make sure your event stands out from the crowd by advertising with PodiatryMeetings.com and upgrading your event listing today.

CLICK HERE TO SEE IF WE HAVE YOUR CONFERENCE LISTED

Reply to this email for more information.

Want to be remembered? Stop playing it safe.

Ann Dosen

I heard a podcast episode on the Russell Brunson show recently where he was interviewing Dan Kennedy and the rebel in me was inspired. Most businesses aren’t failing because they lack a marketing plan—they’re failing because they lack personality. While everyone’s busy playing nice and chasing likes, the real winners are the ones who aren’t afraid to ruffle feathers.

Be Famous by Becoming Infamous. Dan Kennedy (marketing guru) built his empire by embracing controversy. His mantra? Polarization = profit. When you take a bold stand, you naturally attract attention. Look at those who built massive followings by daring to be different—whether you love them or hate them, they’re impossible to ignore.

My Origin Story: Pissing People Off to Raise the Bar

I didn’t start PodiatryMeetings.com to fit in. I started it to shake things up by challenging the status quo.  I called out the industry by publishing honest reviews of podiatry conferences—something no one else dared to do. Yes, I pissed a lot of people off. The backlash was fierce—organizers were upset, and emails flooded in. But that controversy paid off. Why? Because it broke the mold. It made people pay attention. And it forced some much-needed improvements across the board.

Opposition Drives Traffic. When you spark debate, you’re not losing; you’re winning. Every negative comment, every angry email, fuels curiosity. People start asking, “Who is this person stirring the pot?” That curiosity translates into clicks, shares, and an audience that’s hard to ignore. In Dan Kennedy’s words, "All press is good press if you know how to frame it." Even bad press puts you on the map.

Don’t Be Liked. Be Known. If your message is so sanitized it could lull your audience to sleep, you’re missing the mark. Forget being universally liked; aim to be unmistakably remembered. Speak up, challenge convention, and don’t be afraid to take a hit for the sake of progress.

Final Thought - Legends like Dan Kennedy didn’t win by playing safe, and neither will you. You can't be magnetic without repelling someone. Being remembered isn’t about pleasing everyone—it’s about igniting conversations, driving change, and ensuring your message resonates with those who matter.

Remember: You don’t need everyone to like you; you just need the right people to remember you.