image of commuter for hammond study

One of the state's largest public rail systems is seeing a boost in ridership thanks to an interdisciplinary research project with USF's Center for Marketing and Sales Innovation. Researchers used neuromarketing and eye-tracking technology to improve the marketing materials to encourage commuters to take the train.

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The next Conversation with a CEO event features Helen Wesley, the president of Peoples Gas. She joined Peoples Gas in 2020 as the chief operating officer. She will discuss trends in the industry, the company's sustainability efforts, and share lessons learned from her 30-plus-year career in various forms of energy.


Fintech is taking off at USF. The 2023 issue of Innovations Magazine delves into how a new fintech academic center, the three-month FinTech|X Accelerator program which begins a new cohort in the fall and a $14 million gift will make USF and the Tampa Bay region a hotspot for the emerging industry.

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image of flooded cars

An annual joint survey between USF and Neptune Flood reveals that 75% of people believe they have flood insurance when in reality, less than 5% do. The 2022 survey results highlight the need for more education about consumer awareness of flood risk and flood insurance coverage .

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Roxann Moore, a retired banking executive with Truist, was the invited guest at the Distinguished Speaker Series for Executive MBA students. She believes executives should be curious but not judgmental. "Being prepared was part of my brand. I would dig deep, and ask a lot of questions."

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Learn the best practices for using data and AI for good in the health care industry. The Muma College of Business and Florida Blue/GuideWell are hosting a forum featuring four keynote speakers and a panel discussion. The event is free and scheduled for Jan. 26 at the GuideWell Innovation Center, Orlando.


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The USF Esports Summit returns Jan. 27 after being postponed due to Hurricane Ian. The keynote speaker is CEO of Galaxy Racer North America Akemi Sue Fisher. The event concludes with a live-action championship finale of the 2022 Battle for Florida tourney. Students get free registration.

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Accounting firm CBIZ MHM announced it is renewing its partnership with the Lynn Pippenger School of Accountancy with a $150,000 multi-year gift that will continue to support the CBIZ MHM Teaching Fellowship and the annual Accounting Circle CPE conference. 

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The USF Foundation Scholarships portal for the 2023-2024 school year is now open! With hundreds of scholarships available, don't miss the opportunity to apply for any additional financial support. Awards are based on academic merit, talents, extracurricular activities, or demographics.

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Events set for Bellini Center for Talent Development

From resume review to career coaching and networking events, the Bellini Center for Talent Development is available to help students build a future plan. Upcoming events include a Citi Takeover Day on Feb. 1 and a resume clinic on Feb. 8. For more details, view the Spring 2023 calendar.

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Boundless Bull: Xiomara Montes Gil

USF was Xiomara Montes Gil’s top choice for college. Born in Lima, Peru, she is focused on becoming the first in her family to graduate college and work in finance. After completing the JP Morgan Global Finance Internship program in 2021, she was offered a full-time job there after she graduates this spring. Read more→

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Alumni Spotlight: Brittany Lamont, 35 Under 35 award

Brittany Lamont ('10, Marketing and Management) was named a 35 Under 35 honoree by SRQ Magazine. Lamont is the president and CEO of the Lakewood Ranch Business Alliance, a 600-plus member organization that supports businesses in the Manatee and Sarasota region. Read more→

image of brittany lamont

Crosley Dinner Series to benefit hospitality students

The second installment of the USF Crosley Dinner Series is set for Feb. 21. The elegant night out supports student scholarships and programs at the USF School of Hospitality and Tourism Management. Register→

Faculty Spotlights

Logan Steele, an assistant professor in the School of Information Systems and Management, had the article titled “Organizational Underdog Narratives: The Cultivation and Consequences of a Collective Underdog Identity” published in the Academy of Management Review.


Lin Jiang, an assistant professor of entrepreneurship, was the featured speaker at a T2U Innovation Series webinar about integrating NASA’s technology portfolio into the class curriculum.

Dipayan Biswas, the Frank Harvey Endowed Professor of Marketing in the School of Marketing and Innovation, was featured in a National Public Radio segment titled “Tipflation: Why you’re not alone if you’re being asked to tip more often.” 

Russell Clayton, an assistant professor of instruction in the School of Marketing and Innovation, was quoted in a Tampa Bay Times story about a Tampa company moving to a 4-day workweek and a WFTS-Tampa Bay news segment on work-from-home jobs.

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Alumni Updates

Jessica Dudley (‘16, BS) started a side gig as the social media consultant for the United States Tennis Association Vermont.

Grant Sittig (‘13, BA, Accounting) started a new job as a partner at the law firm of Johnson, Pope, Bokor, Ruppel & Burns, LLP. He is a former USF Muma College of Business 25 Under 25 honoree.

Erica Ward (‘93, BA, Marketing) is happy to share that she has a new role as a manager of customer success at Zignal Labs, a SaaS-based media intelligence software service company.

Sehrish Ladhani (‘17, BS, Accounting, ’18, MACC, Accounting) is excited to announce that she has started a new position as a lead senior auditor with the Florida Auditor General. She is a former USF Muma College of Business 25 Under 25 honoree.

Meiko Dukes Lopez (‘10, BS, Information Systems and Decision Sciences) is happy to share that she started a new job as a product manager at Microsoft.

View more alumni notes

In Other News

image of peabj app founders

USF alumna Kamila Khasanova ('20, Sport and Entertainment Management) created a new mobile app called peabj that matches students with their academic peers with similar skill sets.

The idea is to connect people with complementary skills so they can grow together.

Khasanova created and designed the app with Jordan Murti. The pair launched the app in November 2022.

"We believe that learning or improving on an academic subject or skill should be easy and fun," she said. "We wanted to create a place where students can improve while making new friends."

Learn more about peabj here.

Upcoming Calendar

• Jan. 19, 1 p.m. USF presidential inauguration, Yuengling Center, Tampa campus. Details.

• Jan. 25, 8:30-10 a.m. Conversation with a CEO featuring Helen Wesley, CAMLS, 124 South Franklin St., Tampa. Register.

• Jan. 26, 10 a.m.- 2 p.m. USF/Guidewell Data and AI for Health and Wellness: Best Practices Forum, Guidewell Innovation Center, Orlando. Register.

• Jan. 27, 1:30-5 p.m. USF Esports Summit, Muma College of Business Atrium, Tampa campus. Details.

• Feb. 10. 11 a.m.-1 p.m. State of the Region. Marshall Student Center, Tampa campus. Register.

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