IN THIS ISSUE

A Dynamic Tool for Connecting to Markets

Featured AgFTAP Resource:

How to Choose a Tax Provider

Tune in: Hear from The FARM Champion Podcast Guests

The FARM Champion Spotlight & Farmer Success

MarketMaker: Connecting Producers to Opportunity

By Darlene Knipe & Richard knipe

Strong farms and ranches are built on more than production—they depend on sound business decisions, effective risk management, and access to profitable markets. That is where MarketMaker can help.


MarketMaker is a national network and technology platform that connects agricultural producers, food businesses, buyers, suppliers, and support organizations. By helping businesses identify new customers, strengthen supply chain connections, and discover emerging market opportunities, MarketMaker supports the long-term profitability and resilience of farms and ranches.



For more than two decades, MarketMaker has worked alongside universities, Extension programs, economic development organizations, and agricultural partners to strengthen local and regional food and agricultural systems. Producers can use MarketMaker to increase their visibility, connect with potential buyers, explore value-added opportunities, and gain access to market intelligence that supports informed business decisions.

MarketMaker is proud to collaborate with the FARM Champions Network. Together, we share a commitment to helping producers build stronger businesses, manage risk, and create sustainable pathways for future growth. By combining trusted business assistance with market opportunity discovery, we can help agricultural enterprises thrive in an increasingly complex marketplace.


Learn more about available tools and resources at:

MarketMaker

FEATURED AgFTAP RESOURCE

How to Choose a

Tax Professional


Learn key questions to ask when selecting a tax preparer with the agricultural expertise needed to support your farm, ranch, or forestry operation.

Learn more about AgFTAP! Call 1-888-200-6013

Featured FARM Champion Spotlight +

Farmer Success Story

As commodity prices declined and production costs rose, many producers faced tighter margins. Ryan Loy helps farmers strengthen financial decision-making through budgeting, profitability analysis, and marketing strategies. By understanding their true costs and planning ahead, producers can reduce risk, preserve working capital, and improve the long-term resilience of their operations.

Learn more about his work

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This material is based upon work supported by the U.S. Department of Agriculture, under agreement No. FSA22CPT0012189.